- Marketing Machine Shaq O'Neal Gets Personal With Endorsements, Epson Is Latest Deal
MediaDailyNews, Wayne Friedman - Friday, July 12, 2019
O'Neal was happy to see Epson add eco-friendly cartridge-free printers. Its late ...
- What If Ads Are Seen, But Consumers Can't Buy The Products?
TV Watch, Wayne Friedman - Monday, July 15, 2019
While lower-income TV households continue to subscribe to traditional pay TV provide ...
- TV Is Dying (Still) (Soon) (Maybe)
MediaDailyNews, George Simpson - Thursday, July 11, 2019
According to Publicis Media's Zenith, TV will lose its dominant share ...
- Sinclair's Preliminary Q2 Revenues Show Strong Gains
Television News Daily, Wayne Friedman - Thursday, July 11, 2019
The broadcaster is forecast to post $721 million in media revenues f ...
- OpenAP Selects Dataxu As Ad Targeting Partner
Television News Daily, Wayne Friedman - Thursday, July 11, 2019
Using dataxu's OneView software, advertisers can get "thousands of audience attributes, includi ...
- Forecast: 8 Million Political TV Ads Expected In 2020
TV Watch, Wayne Friedman - Friday, July 12, 2019
TV stations are increasingly dependent on this revenue source, which rises eve ...
- WarnerMedia Revamps Ad Staff, Donna Speciale Departs
Television News Daily, Wayne Friedman - Wednesday, July 10, 2019
The AT&T unit is making some dramatic changes to its senior advertisi ...
- Scandalous, Contrite High-Performance Athletes Find Their Way Back To TV
TV Watch, Wayne Friedman - Thursday, July 11, 2019
The live broadcast of this year's Tour De France had Lance Armstro ...
- Southwest Airlines Taps AR For 'Shark Week' Promo
AI & IoT Daily, Chuck Martin - Wednesday, July 10, 2019
The AR experience allows consumers to "swim with sharks" after downloading ...
- Judge Blocks Rule Requiring Disclosure Of Drug Prices In Ads
Digital News Daily, Wendy Davis - Tuesday, July 9, 2019
U.S. District Court Judge Amit Mehta said the Health and Human Servic ...
- Apple Prime: Is It Time?
Digital News Daily, Laurie Sullivan - Tuesday, July 9, 2019
As revenue growth from Google and stand-alone services slows, Macquarie Capital analys ...
- Local Ads To Hit $148.8 Billion In 2019, Traditional Media Share Drops
MediaDailyNews, Wayne Friedman - Tuesday, July 9, 2019
All local video -- over-the-air TV, local cable, local online video, out-of-ho ...
- WarnerMedia To Launch D2C HBO Max In 2020
Television News Daily, Wayne Friedman - Tuesday, July 9, 2019
The new service will offer exclusive original programming -- so-called "Max Original ...
- Network TV Delivers Most Diversity In Ads
TV Watch, Larissa Faw - Tuesday, July 9, 2019
There is also a correlation between video subscription services and those w ...
- Netflix Toughening Criteria For Original Content Spend
Digital News Daily, Karlene Lukovitz - Monday, July 8, 2019
The potential for attracting new viewers is reportedly being given even great ...
- Online Viewing Gains Momentum, Driven By Non-Linear TV
TV Watch, Fern Siegel - Monday, July 8, 2019
Such a shift reflects a behavioral change in viewing habits, as mo ...
- CBS Plots Summer Escape to 'Love Island'
TVBlog, Adam Buckman - Monday, July 8, 2019
CBS has officially gone on summer vacation. The evidence is this n ...
- Scotts Acquire Rights To Property Brothers Brand, Assets
MAD, Larissa Faw - Wednesday, July 3, 2019
"We wanted a more 360-degree approach," explains Scott on the decision ...
- 'The Atlantic' Taps Linzee Troubh To Lead TV, Film
Publishers Daily, Melynda Fuller - Wednesday, July 3, 2019
Troubh will oversee the development of scripted and unscripted content, including film ...
- WarnerMedia Completes Upfront With Double-Digit CPM Hikes
Television News Daily, Wayne Friedman - Wednesday, July 3, 2019
WarnerMedia, which includes all Turner ad-supported networks, also saw increases in V ...
- Some Consumers Would Drop Netflix If It Adopts Ad Model
Television News Daily, Wayne Friedman - Wednesday, July 3, 2019
If Netflix added advertising but lowered prices, 22% of consumers said they ...
- HBO's 'Game Of Thrones,' 'Chernobyl' Spark Tourism Surge Across Europe
TV Watch, Melynda Fuller - Friday, July 5, 2019
The brand extensions of 'GOT' are proving lucrative, underscoring the economic pow ...
- Box-Office Revenues For Q2 Movies Are Down, But Media Spending Higher
Television News Daily, Wayne Friedman - Tuesday, July 2, 2019
Theatrical movie TV media spending was up 28% to $571.4 million f ...
- Sinclair Kicks Off OTT Campaign Measurement Service
Television News Daily, Wayne Friedman - Tuesday, July 2, 2019
Compulse360 will offer advertisers near real-time campaign metrics of advertising in-flight. ...
- Property Brothers Score With New 'Home' Venture
Television News Daily, Larissa Faw - Tuesday, July 2, 2019
"Property Brothers Forever Home" focuses on people who love their homes a ...
- OTT Is Key For TV Marketing Plans
Television News Daily, Matt Kollmorgen - Tuesday, July 2, 2019
OTT responds to the needs of an ever-growing population of consumers: freed ...
- Cable News Networks' Viewing Slows After Mueller Report
Television News Daily, Wayne Friedman - Tuesday, July 2, 2019
After viewing increases for the better part of two years, cable ...
- The Cord Cutting Threat Is Ever-Present
TV Watch, Wayne Friedman - Wednesday, July 3, 2019
Roughly 10% of broadband subscribers are probable cord-cutters, with half of tho ...
- TV Platforms Benefit From Easy Cancellation Policies
TV Watch, Wayne Friedman - Tuesday, July 2, 2019
In the new world of consumer marketing, returns and cancellations should ...
- 'Delish' Expands Into Longer- Form Video With 2 New Series
Publishers Daily, Melynda Fuller - Friday, June 28, 2019
"Date My Plate" and "Fake It 'Til You Bake It" are Delish ...