- AT&T Posts $1.8B In Q2 Ad Revenues, Xandr Revenue Higher
Television News Daily, Wayne Friedman - Wednesday, July 24, 2019
AT&T says its advanced advertising unit Xandr has seen rising revenues ...
- Videa Offers Forecasting Ratings Tool For Media Buyers/Sellers
Television News Daily, Wayne Friedman - Wednesday, July 24, 2019
The tool, based on four years of impression data from Nielsen ...
- Prospects For Free, Ad-Supported Streaming Services Just Got Better
TV Watch, Wayne Friedman - Thursday, July 25, 2019
Though ad-supported streaming platforms contribute to fractionalized media viewership and consumption, it ...
- 'Pennyworth': Action Is Served In Batman Butler's Origin Story
TVBlog, Adam Buckman - Thursday, July 25, 2019
"Pennyworth" is what a modern-day TV series should be -- hugely attractiv ...
- How Much TV Do You Actually Watch?
Media Insider, Cory Treffiletti - Wednesday, July 24, 2019
You pay for the privilege of accessing thousands of television shows, b ...
- Xandr's Community Adds Partners: A&E, AMC, Cheddar
Television News Daily, Wayne Friedman - Tuesday, July 23, 2019
Built on Xandr's technology and research, Community helps media buyers and seller ...
- NBCU's 2020 Tokyo Olympic Ads Outpace Rio Games
Television News Daily, Wayne Friedman - Tuesday, July 23, 2019
NBC will be making some unusual sales presentations for the Olympics, pitchi ...
- Rethinking Price Points For Movies, Streaming TV
TV Watch, Wayne Friedman - Wednesday, July 24, 2019
Should different theatrical movies have different price points? A few theatrical fi ...
- 'Veronica Mars' Turns Into Veronica Vulgar In Hulu Reboot
TVBlog, Adam Buckman - Wednesday, July 24, 2019
This new "Veronica Mars" emerges as one of the worst shows th ...
- Disney's 'Lion King' Hits $185M In Revenues, Overall TV Ad Spend Nearly $30M
MediaDailyNews, Wayne Friedman - Monday, July 22, 2019
The biggest theatrical ad spenders in the last two months were Disney-Pixar ...
- 'NYT' To Debut 'Diagnosis' Doc Series On Netflix
Publishers Daily, Melynda Fuller - Monday, July 22, 2019
The show, which features seven episodes, is based on Dr. Lisa Sande ...
- Borrell Data Shows Local SMBs 'Bewildered' By Expanding Marketing Channels
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 22, 2019
Most local marketers from small and medium-size businesses do not use marketi ...
- Meredith TV Continues Blackout, Dish/Disney In Talks For FX, Nat Geo
Television News Daily, Wayne Friedman - Monday, July 22, 2019
Last week, Meredith TV stations in 12 markets, including Atlanta, Phoenix a ...
- Is Netflix Facing A Quality Issue?
TV Watch, Wayne Friedman - Tuesday, July 23, 2019
Many might look at traditional TV's current schedule -- especially prime ti ...
- Summer TV Shows Record Weaker Numbers, 'Talent' In The Lead
Television News Daily, Wayne Friedman - Monday, July 22, 2019
Only four of the 26 returning broadcast nets' shows airing this peri ...
- TV Sellers Need Better Data Connections
TV Watch, Wayne Friedman - Monday, July 22, 2019
TV networks complain about media measurement from Nielsen and others, especially wh ...
- 'Seventeen' Finds Success With YouTube Strategy
Publishers Daily, Melynda Fuller - Thursday, July 18, 2019
'Seventeen' counts 1.5 million subscribers to its YouTube channel, with a 40 ...
- How Streaming Service Subscribers Discover Content
Research Intelligencer, Joe Mandese - Friday, July 19, 2019
Digital interfaces, especially search, menus, programming guides and recommendation engines -- ...
- It's Time For TV Blackouts - Enjoy TV, On Your Laptop
TV Watch, Wayne Friedman - Friday, July 19, 2019
Those nasty corporate battle headlines are here -- just not the ...
- Local OTT Platform STIRR Hits 1M Downloads
Television News Daily, Wayne Friedman - Wednesday, July 17, 2019
STIRR City channel, a 24/7 direct-to-OTT local independent TV station, has programmi ...
- CBS/Viacom Would Dominate National TV Ad Market
Television News Daily, Wayne Friedman - Wednesday, July 17, 2019
Standard Media Index says a merger would give CBS/Viacom a 20.2% sha ...
- Netflix Records Big Q2 Drop In Subscribers
Television News Daily, Wayne Friedman - Wednesday, July 17, 2019
Long-term, analysts worry about popular off-broadcast network shows leaving Netflix soon: "T ...
- HBO, Netflix Share Similarities -- It's All About Content
TV Watch, Wayne Friedman - Thursday, July 18, 2019
To many consumers, advertising support just means a way to keep subscripti ...
- Quibi Strikes Content Deal With NBC News
Television News Daily, Wayne Friedman - Tuesday, July 16, 2019
NBC News' morning and evening news shows for Quibi will each ...
- U.S. Sports Uniforms To Display More Ads
TV Watch, Wayne Friedman - Wednesday, July 17, 2019
The NBA has had ad patches on the front of uniforms f ...
- Amazon Ramps Up TV Ad Spend For Prime Day
Television News Daily, Wayne Friedman - Monday, July 15, 2019
Some $7.9 million has been spent to date -- June 30 ...
- Cable TV Vet Jason Klarman Named Marketing Executive For Fox News Media
Television News Daily, Wayne Friedman - Monday, July 15, 2019
Klarman will oversee all Fox news media brands: Fox News Channel, F ...
- How National Brands Create Local Relevance With Connected TV
Television News Daily, Jim Wilson - Monday, July 15, 2019
Advertisers are increasingly combining the power of traditional TV and OTT, includi ...
- Fox Takes $1.8 Billion In Upfront, Scores Volume And CPM Gains
Television News Daily, Wayne Friedman - Tuesday, July 16, 2019
Fox is said to have scored solid results -- mostly due ...
- FX+ Gets Shuttered, But Consumers May Not Care
TV Watch, Wayne Friedman - Tuesday, July 16, 2019
Blame consolidation of traditional media companies. It is partly due to ...