- Consumer Attention Metrics Now Used To Optimize Campaigns
Data & Programmatic Insider, Laurie Sullivan - Monday, May 6, 2019
Parsec Media is measuring consumer attention and other metrics in real-time, highlighti ...
- YouTube Pushes Scale, Original Series At Newfront
Digital News Daily, Alex Weprin - Friday, May 3, 2019
YouTube says it reaches more 18-49s in the U.S. than every cab ...
- Marketers Have New Options As Consumers Watch Linear TV, Stream Shows
Digital News Daily, Alex Weprin - Friday, May 3, 2019
"Total TV Watcher" households are 65% more likely to have a you ...
- TV May Be Everywhere, But TV Researchers Are Not: Why Measurement Can't Keep Up
Research Intelligencer, Steve Sternberg - Monday, May 6, 2019
The fragmentation of TV viewing technology and sources is making it difficul ...
- CBS Gains 18% In Ad Revenues, Will Spend $8 Billion On TV Production
Television News Daily, Wayne Friedman - Friday, May 3, 2019
CBS draws big audiences for its entertainment shows, including 11 prime-time seri ...
- Dish Network Sees Subscription Losses, Sling TV Adds 7,000 Viewers
Television News Daily, Wayne Friedman - Friday, May 3, 2019
Dish's overall subscribers dropped 259,000, compared to a 94,000 decline in la ...
- Sinclair Buys 21 Regional Sports Nets From Disney For $10.6 Billion
Television News Daily, Wayne Friedman - Friday, May 3, 2019
The deal includes local TV rights to 42 professional teams -- ...
- When TV Doesn't Check Trump's Tweets, Fake News Can Spread
TV Watch, Wayne Friedman - Monday, May 6, 2019
A study found 65% of the time, 32 news organizations failed ...
- Show's Episodes Are 10 Minutes Long, But Seem Longer
TVBlog, Adam Buckman - Monday, May 6, 2019
You've heard of the fragmentation of TV audiences? Well, now we ha ...
- Tremor Video DSP Leverages Data, Launches Creative Studio
Digital News Daily, Alex Weprin - Thursday, May 2, 2019
The video advertising platform Tremor Video DSP is launching an in-house creati ...
- Trade Desk Taps Samba TV For Programmatic TV Tool
Digital News Daily, Alex Weprin - Thursday, May 2, 2019
The companies say the deal will help marketers make better decisions a ...
- Google Debuts More Video Series On YouTube
Performance Marketing Insider, Laurie Sullivan - Friday, May 3, 2019
Google is now capitalizing on its video network. Its new series "S ...
- Vice NewFront Promotes Brand Safety, Metrics And Site Redesign
Publishers Daily, Sara Guaglione - Thursday, May 2, 2019
The site change will streamline user engagement and experience and provide advertise ...
- Discovery's U.S Advertising, Distribution Revenues Inch Up In Q1
Television News Daily, Wayne Friedman - Thursday, May 2, 2019
Discovery's U.S. ad revenues --slightly better than expected -- grew 4% ...
- Altice USA Broadband Revenues Up, Video Revenues Slip
Television News Daily, Wayne Friedman - Friday, May 3, 2019
Broadband revenues grew 11% to $775.6 million, with customers rising for t ...
- Pausing TV: Viewers Enjoy, Marketers Adjust
TV Watch, Wayne Friedman - Friday, May 3, 2019
In a fractionalized media world, advertisers look for any edge and engagem ...
- Toward A New Definition Of 'Television'
TVBlog, Adam Buckman - Friday, May 3, 2019
The Netflixes of the world are not "television." They are something els ...
- Hulu Passes 28 Million Subscribers, Offers Binge Ad Experience
Digital News Daily, Alex Weprin - Wednesday, May 1, 2019
Following up on its "pause" advertising option, Hulu's new advertising experience wi ...
- NBCU Expands CFlight To U.K.'s Sky
Television News Daily, Wayne Friedman - Wednesday, May 1, 2019
CFlight is an ad metric encompassing all live, on-demand and time-shifted commerci ...
- AMC Posts Higher-Than-Expected Ad Revenues, Distribution Sinks
Television News Daily, Wayne Friedman - Wednesday, May 1, 2019
AMC's U.S. advertising was down 6% to $239 million, with distribution 7. ...
- Media Buyers Outraged By Higher Upfront Prices
TV Watch, Wayne Friedman - Thursday, May 2, 2019
Since 2001, prime-time ratings declined 78%, while ad rates grew 180%. ...
- 'Big Bang Theory' Finale May Be Last Of Its Kind
TVBlog, Adam Buckman - Thursday, May 2, 2019
The long-running hit show is just two weeks away from its gra ...
- Roku Veterans Launching CTV Ad Network
Digital News Daily, Alex Weprin - Tuesday, April 30, 2019
The new company, called Tetra TV, LLC, will pool video inventory fr ...
- YouTube Inks Deal To Stream MLB Games
Digital News Daily, Alex Weprin - Tuesday, April 30, 2019
The 13-game package will stream on the MLB channel on YouTube platfor ...
- Nielsen Q1 Revenues Sink, 'Strategic' Review Continues
Television News Daily, Wayne Friedman - Tuesday, April 30, 2019
Nielsen's Q1 revenues were down 2.9% to $1.6 billion, with net inco ...
- Altice USA Buys Digital News Platform Cheddar
Television News Daily, Wayne Friedman - Tuesday, April 30, 2019
Altice intends to expand Cheddar's advertiser offerings, using its advanced Altice O ...
- Charter Posts Slightly Better Revenues, Broadband Higher
Television News Daily, Wayne Friedman - Tuesday, April 30, 2019
Revenues were 5.1% higher to $11.2 billion, thanks to continued gains ...
- Antenna TV Viewers May Have Added Value
TV Watch, Wayne Friedman - Wednesday, May 1, 2019
Some 40% of antenna owners are 18-34 (versus 31% of total ...
- 'Game Of Thrones' Battle Was Exciting, But Also Ultra-Violent
TVBlog, Adam Buckman - Wednesday, May 1, 2019
One could describe this action-packed piece of television as intense, but t ...
- Viacom To Launch Channels On Pluto TV May 1
Digital News Daily, Alex Weprin - Monday, April 29, 2019
The company is planning three different types of channels for its Plu ...