- Samsung Introduces A TV Set That Lets You Watch Vertically, Aimed At Millennials
Marketing Daily, P.J. Bednarski - Monday, April 29, 2019
The 43-inch Sero is priced at about $1,600 in Korean currency, starti ...
- TV Upfront Projected Up 2.5%, Digital Video Will Rise 20%
Television News Daily, Wayne Friedman - Monday, April 29, 2019
Upfront advertising deals are expected to rise from $20.76 billion last ye ...
- A Safe Bet: TV Networks Gain With Legalized Sports Gambling
TV Watch, Wayne Friedman - Tuesday, April 30, 2019
Eight states have legalized sports betting so far -- including New Jerse ...
- Quiz Show Disruptor: Is This Guy Ruining 'Jeopardy'?
TVBlog, Adam Buckman - Tuesday, April 30, 2019
Contestant James Holzhauer is putting on a performance that is stunning h ...
- FuboTV Adds Viacom Channels To Lineup
Digital News Daily, Alex Weprin - Friday, April 26, 2019
Beginning April 30, nine Viacom channels, including Comedy Central, MTV, Nickelodeon, Paramou ...
- NBCU Teases Streaming Plans As It Weighs Hulu Options
Digital News Daily, Alex Weprin - Friday, April 26, 2019
NBCUniversal's upcoming streaming service will launch "in about a year," according ...
- TV Still Dominates Upfront Dollars, But Digital Media Makes Inroads
Television News Daily, Wayne Friedman - Friday, April 26, 2019
Many big brand TV network advertisers are wedded to many low C ...
- Fox's CMO Ryan Becomes ABC Marketing President
Television News Daily, Wayne Friedman - Friday, April 26, 2019
Shannon Ryan will oversee all marketing, publicity and communications strategies for t ...
- Release Of The Mueller Report Gets Ratings Bump
TV Watch, Wayne Friedman - Monday, April 29, 2019
AG William Barr held a press conference on April 18, offering ...
- Older Companies' Message To Netflix: We Want Our Shows Back
TVBlog, Adam Buckman - Monday, April 29, 2019
Over the next few years, Netflix stands to lose content rights ...
- DirecTV Sees More Subscriber Losses, AT&T Trims Time Warner Deal Debt
Television News Daily, Wayne Friedman - Thursday, April 25, 2019
Video subscribers from DirecTV, DirecTV Now and AT&T's older fiber-based U-Verse we ...
- NBCU's Total Revenues Decline, But Core Q1 Ad Revenues Up 2%
Television News Daily, Wayne Friedman - Thursday, April 25, 2019
NBCU's broadcast revenues sank nearly 30% to $2.5 billion, while cable advertisi ...
- OTT Worries: Writers Want More Money, Control
TV Watch, Wayne Friedman - Friday, April 26, 2019
The Writers Guild of America has recommended that its 9,000 writers wi ...
- Presented For Your Entertainment: Chicago Violence On CBS
TVBlog, Adam Buckman - Friday, April 26, 2019
Watching the first two episodes of this eight-episode series was about ...
- Verizon Deal Promotes YouTube TV's Goal: More Market Share
Digital News Daily, Alex Weprin - Wednesday, April 24, 2019
The deal will result in special offers for Verizon customers, perhaps reduci ...
- Esports Sponsorships Rising, Non-Game Brands Enter The Space
Digital News Daily, Alex Weprin - Wednesday, April 24, 2019
Fans are open to marketing messages, but look for marketers that understa ...
- Scenario Project Finds The Future Isn't What It Used To Be, The Car May Be TV's Next Big Daypart
MediaDailyNews, Joe Mandese - Thursday, April 25, 2019
In a rare cross-industry exercise to plan for how 5G and AT ...
- Single Successful TV Series Can Boost Streamer's Popularity
Television News Daily, Wayne Friedman - Wednesday, April 24, 2019
PwC found 36% of viewers have subscribed to a new video servi ...
- Warner Media Exec Lynn Whitney Heads To Lionsgate
Television News Daily, Wayne Friedman - Wednesday, April 24, 2019
Whitney is now head of worldwide paid media, partnerships, promotions and consum ...
- OpenAP Starts Premium Video Marketplace For Linear, Digital Video
Television News Daily, Wayne Friedman - Thursday, April 25, 2019
OpenAP 2.0 will be accessible at OpenAP.tv and for agency planning syste ...
- Networks Find Younger TV Viewers In Traditional, Streaming Venues
TV Watch, Wayne Friedman - Thursday, April 25, 2019
While CBS may have an average viewer median age of 60 ...
- ABC Turning Over Two Nights Of Prime Time To NFL Draft
TVBlog, Adam Buckman - Thursday, April 25, 2019
To air its eight hours of coverage this week, the network wi ...
- Streaming vMVPD Philo Eliminates Cheapest Package
Digital News Daily, Alex Weprin - Tuesday, April 23, 2019
In an open letter posted to the company's website, Philo CEO Andr ...
- Sling TV Secures Exclusive Streaming Rights To Iverson Classic
Digital News Daily, Alex Weprin - Tuesday, April 23, 2019
If they open Sling's Roku app, users can watch the basketball gam ...
- IAB Tech Lab Replaces Interactive API
Digital News Daily, Alex Weprin - Tuesday, April 23, 2019
SIMID is designed to be a replacement for the Video Player ...
- Report Reveals 86% Of European Brands Have Shifted Programmatic In-House
MediaDailyNews, Joe Mandese - Wednesday, April 24, 2019
Marketers in major Western European nations are shifting their programmatic media-buying in-hous ...
- 'Bon Appetit' Premieres 'Making Perfect' For OTT Channel
Publishers Daily, Sara Guaglione - Tuesday, April 23, 2019
This season focuses on making the perfect pizza, with each episode dedicat ...
- Disney Spends $14 Million Plugging 'Endgame,' Overwhelms Pre-Sale Ticket-Buying Sites
Research Intelligencer, Joe Mandese - Wednesday, April 24, 2019
In what could be one of the greatest returns on advertising investme ...
- Study: TV Marketers Have Receptive Audience In 50+ Demo
Television News Daily, Wayne Friedman - Tuesday, April 23, 2019
The research also says 56 million U.S. consumers over 50 seek n ...
- Connected TV CPMs, Advertising Rise
Television News Daily, Wayne Friedman - Tuesday, April 23, 2019
Connected TV impressions, as a share of digital video ad impressions, ro ...