- Avocados From Mexico Links Search To TV, Site Traffic Soars
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 26, 2019
Avocados from Mexico ran a tv and search campaign for Super Bo ...
- U.S. Pay TV Services Sink 3% In 2018
Television News Daily, Wayne Friedman - Monday, February 25, 2019
Top traditional U.S. pay TV services lost 3% -- 2,568,100 TV subscribe ...
- Pay TV Services: Cord-Cutting Data Isn't Cutting It
TV Watch, Wayne Friedman - Tuesday, February 26, 2019
Adding in all current U.S. pay TV businesses -- traditional and virtu ...
- The Big Snore: Oscars Are A TV Show In Trouble
TVBlog, Adam Buckman - Tuesday, February 26, 2019
The Oscars were so boring that it was possible to wonder w ...
- Roku Teases Its Ad-Centric Future
Video Insider, Alex Weprin - Tuesday, February 26, 2019
In Roku's latest letter to shareholders released last week, executives outlined fo ...
- Tribune Publishing Taps Digital Agency Ntooitive As Business Intelligence Provider
Publishers Daily, Sara Guaglione - Friday, February 22, 2019
As a platform vendor, Ntooitive will help Tribune with various sorts ...
- Electronic Arts: Leveling Up Data Across Screens
Show Daily, Nina Lentini - Monday, February 25, 2019
Colleen Nuffer, Global Media Planning and Activation Lead, Americas, Electronic Arts, advis ...
- Where Does Video Planning Sit?
Show Daily, Nina Lentini - Monday, February 25, 2019
"If someone's watching my commercial on an OTT device and making ...
- All Aboard! A Cross-Agency Mission Toward Cross-Platform Audience-Based Video
Show Daily, Nina Lentini - Monday, February 25, 2019
"The good news is there's technology and data finally coming to mark ...
- Net-Delivered Pay TV Subscriptions Slow
Television News Daily, Wayne Friedman - Friday, February 22, 2019
Total subscribers of virtual multichannel video program distributors rose 737,000 in n ...
- Trade Desk, Roku Post Soaring Stock Hikes
Television News Daily, Wayne Friedman - Friday, February 22, 2019
Early morning stock market trading of The Trade Desk was up ...
- Zion Williamson's Nike Shoes Failed. Who's Paying Now?
TV Watch, Wayne Friedman - Monday, February 25, 2019
Maybe there is an opportunity here for Nike. Look for it ...
- On Network TV, Fight Against Terrorism Is Never-Ending
TVBlog, Adam Buckman - Monday, February 25, 2019
Each season seems to bring new drama shows about swashbuckling FBI a ...
- DoubleVerify Acquires Zentrick, Integrates Video Tech Into Analytics
Digital News Daily, Laurie Sullivan - Thursday, February 21, 2019
DoubleVerify's acquisition of digital video tech company Zentrick enables the creation ...
- Big Brand, Little Brand -- Guess Which One Gets CRM Wrong?
London Blog, Sean Hargrave - Friday, February 22, 2019
Spoiler alert -- it's the big guy. Asking for data but n ...
- TV For Beginners And Enders
MediaDailyNews, George Simpson - Thursday, February 21, 2019
Stats on TV consumption favor "children ages 0-2." ...
- U.S. Ad Spending Starts 2019 On Down Note, 3% Decline May Be First January Decline Ever
MediaDailyNews, Joe Mandese - Friday, February 22, 2019
The U.S. ad marketplace began 2019 on a down note, with t ...
- Newspapers Reap Windfall From Netflix Oscar Spending
MediaDailyNews, Joe Mandese - Friday, February 22, 2019
To back its heavily favored Oscar "Best Picture" nomination, Netflix has spe ...
- Wattpad Unveils Redesign, Platform To Publish Stories As Books, Videos
Publishers Daily, Sara Guaglione - Thursday, February 21, 2019
Wattpad's new look and feel features a new logo and typeface, ...
- Charter To Start Low-Cost OTT Service
Television News Daily, Wayne Friedman - Thursday, February 21, 2019
The service will include more than 60 live, linear TV networks a ...
- Nielsen Buys Sorenson, Accelerates Addressable Ad Business
Television News Daily, Wayne Friedman - Thursday, February 21, 2019
Nielsen has acquired addressable advertising company Sorenson Media, and will launch Niels ...
- Altice USA Sees 7% More Broadband Revenue, But Pay TV Slips 2%
Television News Daily, Wayne Friedman - Thursday, February 21, 2019
Pay TV net subscriber losses were 15,000 vs. a net loss ...
- The Oscar Viewers Watch For The Show - And The Ads
TV Watch, Wayne Friedman - Friday, February 22, 2019
Search for both Oscar advertising and content was nearly three times mo ...
- Do You Know How The 'Black Boxes' In Our Industry Work?
Media Insider, Dave Morgan - Thursday, February 21, 2019
It's probably true that most of the folks working in our indust ...
- U.S. Digital Ads Top Traditional Media, TV Sinks 2.2%
MediaDailyNews, Wayne Friedman - Wednesday, February 20, 2019
Traditional media spending -- including TV, newspapers, and radio -- will decli ...
- Prime Video's Big SXSW Activation
Mediapsssst, Richard Whitman - Wednesday, February 20, 2019
The Amazon service is staging an activation to promote its new sh ...
- Weather Channel Names O'Brien President, Telemundo Taps Franklin As VP, Publicity
Television News Daily, Fern Siegel - Wednesday, February 20, 2019
At TWC, O'Brien will be responsible for all TV and digital op ...
- Viacom Adds FuboTV To Its Networks
Television News Daily, Wayne Friedman - Wednesday, February 20, 2019
Viacom says BET, CMT, Comedy Central, MTV, Nickelodeon, Nick Jr., Paramount Networ ...
- ABC Sells Out Oscars: $2.6 Million For 30-Second Ads
Television News Daily, Wayne Friedman - Wednesday, February 20, 2019
With many returning advertisers, ABC has now sold out all commercial invento ...
- Will Walmart Mimic Amazon - Selling Ads, Boosting More Video Platforms?
TV Watch, Wayne Friedman - Thursday, February 21, 2019
Amazon may have a strong 100 million Amazon Prime subscribers. But Walmar ...