- Oscar Hosting Is So Complicated, No One Wants To Do It
TVBlog, Adam Buckman - Thursday, February 21, 2019
Celebrities won't touch the Oscar hosting job with a 10-foot pole becau ...
- Amobee, Nielsen Sign Data Deal, Enhances Efficient Ad Targeting
Digital News Daily, Alex Weprin - Wednesday, February 20, 2019
Nielsen's data, combined with first-party data and other sources, will allow f ...
- Left Wins Midterms, Media Trust Too
Marketing Politics Weekly, Robert Passikoff - Wednesday, February 20, 2019
Trust in TV network news brands appears to be tracking overall politic ...
- Giant Spoon Will Get SXSW Attendees To Literally Bleed For HBO
MediaDailyNews, Joe Mandese - Tuesday, February 19, 2019
As far as experiential media campaigns go, Giant Spoon's next big eve ...
- Did Jeff Zucker Just Option A Discarded Episode Of Aaron Sorkin's 'Newsroom?'
Red, White & Blog, Joe Mandese - Wednesday, February 20, 2019
Just as CNN is exhibiting the greatest improvement in trust among Americ ...
- The Oscars: No Host, But Lots Of ABC On-Air Promos
Television News Daily, Wayne Friedman - Tuesday, February 19, 2019
So far, ABC has run 691 promo airings, yielding 329.2 million impressio ...
- Video Streaming Spend Hits $166M For National TV Ads
Television News Daily, Wayne Friedman - Tuesday, February 19, 2019
Video streaming services continue to push spending on national linear TV advertisi ...
- Diller: Netflix Won The TV Game
TV Watch, Wayne Friedman - Wednesday, February 20, 2019
Netflix is way ahead of rival entertainment concerns -- especially now wi ...
- Derided By Kimmel Last May, ABC Show Gets Post-Oscar Premiere
TVBlog, Adam Buckman - Wednesday, February 20, 2019
The show is "Whiskey Cavalier," an action show pitting a swashbuckling F ...
- Hulu Launches Sports-Focused Marketing Campaign
Digital News Daily, Alex Weprin - Monday, February 18, 2019
The national marketing campaign kicked off over the weekend during the N ...
- Net Neutrality Battle Heats Up In Vermont
Digital News Daily, Wendy Davis - Monday, February 18, 2019
Broadband companies say their definition of "net neutrality" may differ from Vermon ...
- Super Bowl Lead-In Boosts James Corden's 'Best'
Television News Daily, Brad Adgate - Friday, February 15, 2019
Audience share of James Corden's fans grew significantly during "The World's Best ...
- Who Needs A Big Ad Campaign? The Chatterbox-In-Chief
TV Watch, Wayne Friedman - Tuesday, February 19, 2019
Trump's public speaking -- the rallies, the interviews with some networks ...
- Singular Sensation: The Lost World Of Sammy Davis Jr.
TVBlog, Adam Buckman - Tuesday, February 19, 2019
An "American Masters" installment, subtitled "Sammy Davis Jr.: I've Gotta Be Me ...
- 2019's Big Streaming Launches Take Shape
Video Insider, Alex Weprin - Tuesday, February 19, 2019
Hulu and WarnerMedia used the Television Critics Association Winter press tour la ...
- Podcast Ads Are As Effective As TV Commercials, Study Says
Digital News Daily, Alex Weprin - Friday, February 15, 2019
Westwood One's podcast creative test found podcast ads were more effective th ...
- CBS Recalibrates OTT Plans
Digital News Daily, Alex Weprin - Friday, February 15, 2019
The company is rethinking its windowing and syndication strategy for CBS A ...
- Is Roger McNamee The Howard Beale Of Our Time?
Media Insider, Steven Rosenbaum - Monday, February 18, 2019
McNamee, like the fictional Beale in "Network," is trying to warn ...
- NYIAX To Take Blockchain-Enabling Technology To OOH, OTT, Linear TV
MediaDailyNews, Laurie Sullivan - Friday, February 15, 2019
NYIAX, a firm that supports software to facilitate the sale and tra ...
- Eye-Tracking Study Shows About 60% Of TV Commercial Breaks Go Unwatched
Television News Daily, Wayne Friedman - Friday, February 15, 2019
The study also showed that the longer participants watched a TV sho ...
- CBS Shows Advertising Gains From OTT Platforms
Television News Daily, Wayne Friedman - Friday, February 15, 2019
CBS All Access and Showtime have a collective 8 million subscribers, a ...
- Milk Makes Its Way Into The Current Food Culture
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
In popular TV shows like "Will & Grace," "This Is Us" a ...
- Media And Consumer Reviews: Will TV Networks Take The Hint?
TV Watch, Wayne Friedman - Monday, February 18, 2019
Consumer reviews mean more consumer engagement -- and are a lure f ...
- Paquin Pops In New Drama About P.R. Called 'Flack'
TVBlog, Adam Buckman - Monday, February 18, 2019
"Flack" is less about the world of a celebrity publicist than ...
- Univision's 4Q Revenue Sinks Due To Dish Network Carriage Issues
Television News Daily, Wayne Friedman - Thursday, February 14, 2019
Taking a hit from its ongoing carriage dispute issues with Dish Networ ...
- CBS Revenue Boosted By Political Advertising, Affiliate Revenue Rises
Television News Daily, Wayne Friedman - Thursday, February 14, 2019
Boosted by higher political advertising at its local TV stations and improv ...
- Ho-hum: Another TV Blackout Battle With A Pay TV Provider
TV Watch, Wayne Friedman - Friday, February 15, 2019
TV carriage issues, including blackouts, continue to plague the business. But ...
- Dismissed At First, Comedy Central Sitcom Suddenly Improves
TVBlog, Adam Buckman - Friday, February 15, 2019
The show, "The Other Two," seemed to improve 100% in its seco ...
- CuriosityStream Raises $140M As It Passes 1M Subscribers
Digital News Daily, Alex Weprin - Wednesday, February 13, 2019
The company says it intends to use the funding to boost i ...
- Freeform Finds Its Flow For Teen Content
Marketing Insider, Aaron Paquette - Thursday, February 14, 2019
Though much of the teen content landscape is shifting from scripted ...