- Global Pay TV Services To See Slower Growth
Television News Daily, Wayne Friedman - Wednesday, February 13, 2019
Although global pay TV services grew 3.1% last year, the entire busine ...
- Dish Hit With Steep Subscriber Losses In 4Q
Television News Daily, Wayne Friedman - Wednesday, February 13, 2019
The subscriber loss -- now under the 10 million mark -- a ...
- 'Movie Dew-Overs' Provide Comedic Parody Campaign
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The brand sought to amplify Mountain Dew ICE's launch in 2018 M ...
- For TV, Media Trade Groups, Growth Means Expanding Into Competing Areas
TV Watch, Wayne Friedman - Thursday, February 14, 2019
There is a certain level of "melding" between many marketing areas ...
- America The Sad: 'This Is Us' Reveals Nation Of Weepers
TVBlog, Adam Buckman - Thursday, February 14, 2019
Conversations about TV these days often turn to "This Is Us" a ...
- The Netflixification Of TV
Media Insider, Cory Treffiletti - Wednesday, February 13, 2019
I recently heard the concept of TV as a "service," and t ...
- NBCU Strikes Deal With Data Plus Math For TV Attribution
Television News Daily, Wayne Friedman - Tuesday, February 12, 2019
The deal will expand NBCU's efforts to tie marketers' video advertising ...
- January Prime Time, Total Day C3 Viewing Down 14% Among 18-49 Viewers
Television News Daily, Wayne Friedman - Tuesday, February 12, 2019
Steepening double-digit percentage declines for linear TV continued in January. ...
- Media, Advertising Future: AT&T, Amazon and NBCU Big Consumer Data Bets
TV Watch, Wayne Friedman - Wednesday, February 13, 2019
Despite media content bumps on the road, advertising will still be ...
- With Westminster Kennel Club, Fox Sports Puts On The Dog
TVBlog, Adam Buckman - Wednesday, February 13, 2019
This two-night live telecast in February has become an annual tradition ...
- Epix Becomes Latest Premium Pay-TV Service To Jump Into Streaming Wars
Digital News Daily, Alex Weprin - Monday, February 11, 2019
Epix Now is priced to undercut its competitors at $5.99 per mont ...
- ESPN's 'Boardroom' Risks Turning Off Fans With Real-World Money Problems
Publishing Insider, - Tuesday, February 12, 2019
ESPN magazine's cover story this week delves into the sports business ...
- Grammys Pulls 20 Million Viewers, $95 Million In National TV Advertising
Television News Daily, Wayne Friedman - Monday, February 11, 2019
Grammys prices for media buys were estimated at $1.2 million to $1 ...
- For Super Bowl, Live Sports, More On-Air Promos For TV Entertainment Programming
TV Watch, Wayne Friedman - Tuesday, February 12, 2019
The biggest beneficiary of messaging during the game was CBS itself. I ...
- Fox's 'Proven Innocent' Is A Humdrum Drama About Murder
TVBlog, Adam Buckman - Tuesday, February 12, 2019
If murder did not exist, what on Earth would approximately 90% ...
- AT&T Consolidates Programmatic Ad Spend On Xandr DSP
Digital News Daily, Alex Weprin - Monday, February 11, 2019
The company's programmatic advertising spend is worth tens of millions of dolla ...
- Lincoln Debuts Grammy's Spot Featuring Serena Williams
Marketing Daily, Tanya Gazdik - Friday, February 8, 2019
The 60-second ad, "Sanctuary," shows the tennis icon and new mom relaxi ...
- NBCU Makes First 'Outcome' Ad Guarantee, Tied To Movie Ticket Sales For 'Upside'
Television News Daily, Wayne Friedman - Friday, February 8, 2019
The guarantee was based on U.S. box-office results, where the movie earn ...
- Super Bowl Out-Of-Home Viewing Even With Last Year's Total
Television News Daily, Wayne Friedman - Friday, February 8, 2019
CBS posted lower traditional TV viewing for "Super Bowl Llll" versus 2018 ...
- Do Future TV Consumers Want 'Nuance' In Pay TV -- Or To Be Hit Over The Head?
TV Watch, Wayne Friedman - Monday, February 11, 2019
In a world of cord-cutting and ever-expanding OTT platforms, consumers may wa ...
- TBS God-Com Starts Heavenly, Then Goes To Hell
TVBlog, Adam Buckman - Monday, February 11, 2019
It is a rare phenomenon for a new show to start o ...
- Acclaimed 'Mister Rogers' Doc Comes To HBO
TVBlog, Adam Buckman - Friday, February 8, 2019
The documentary by filmmaker Morgan Neville was a box office hit wh ...
- Disney Outlines Future Of Streaming Efforts
Digital News Daily, Alex Weprin - Wednesday, February 6, 2019
ESPN+ now has more than 2 million subscribers -- twice as ma ...
- Big Brands Use TV Spots To Boost Social Engagement, eBay Gets Greatest Lift
Digital News Daily, Gavin O'Malley - Wednesday, February 6, 2019
eBay's ads highlighting children opening gifts during the holidays contributed to i ...
- Moxie Helps QVC With Brand Makeover
MAD, Larissa Faw - Wednesday, February 6, 2019
The refresh comes as the brand transitions further away from its old-scho ...
- Howard's Consolidates Media At USIM, Will Develop 'Foot Traffic' Campaign Strategy
MediaDailyNews, Joe Mandese - Wednesday, February 6, 2019
USIM has been named media agency of record for Howard's Appliance, ...
- A Funnel Thing Happened On The Way To A Converged Video Marketplace
MediaDailyNews, Joe Mandese - Thursday, February 7, 2019
Television is increasingly being valued for the lower end of the marketi ...
- 21 Century Fox Records Major Q4 Gains, Credits NFL, Fox News
Television News Daily, Wayne Friedman - Wednesday, February 6, 2019
With its new focus on sports and news, 21st Century Fox show ...
- 21st Century Fox To Be Fox Entertainment
Television News Daily, Wayne Friedman - Wednesday, February 6, 2019
The transformed 21st Century Fox is poised for a new "risk-welcoming" chapt ...
- Report Assesses TV Attribution Providers, Reveals 'Promise,' 'Confusion'
Television News Daily, Joe Mandese - Thursday, February 7, 2019
As a follow-up to a benchmark report profiling 15 television attribution provider ...