- Netflix Claims 40M Viewers For 'You,' Rivals Dispute The Figure
TV Watch, Wayne Friedman - Thursday, February 7, 2019
Whatever the process, there is a need to have third-party metrics ...
- State Of The Union Speech Was All Upside For Trump
TVBlog, Adam Buckman - Thursday, February 7, 2019
Among the surprises during President Trump's second State of the Union spee ...
- Xandr Poised To Expand Addressable Ad Business, Staff
Digital News Daily, Alex Weprin - Tuesday, February 5, 2019
The company has hired Jay Askinasi as vice president, head of agen ...
- Tuesday's State Of The Union Address Ranks As 7th Most-Watched
Marketing Politics Weekly, Joe Mandese - Wednesday, February 6, 2019
The combined live television network audience of the President's State of t ...
- Viacom's U.S. Advertising Quarterly Revenues Down 3.2%
Television News Daily, Wayne Friedman - Tuesday, February 5, 2019
Total company ad sales were down 6% to $1.2 billion, but we ...
- Streaming Delays At Super Bowl, But Time Lags Improving
Television News Daily, Wayne Friedman - Tuesday, February 5, 2019
Among eight streaming platforms, latency issues were between 28 and 47 second ...
- Disney Sees Quarterly Ad Gains, Thanks To College Football, Political Spots
Television News Daily, Wayne Friedman - Tuesday, February 5, 2019
Overall cable network revenue was up 4% to $4 billion from high ...
- CW Drops In Prime-Time Viewers, Seeks Uniform Metrics
TV Watch, Wayne Friedman - Wednesday, February 6, 2019
Mark Pedowitz, president of the CW, said all CW viewing impressions ...
- Super Bowl Spots, Take 2: Does This Look Screwy To You?
TVBlog, Adam Buckman - Wednesday, February 6, 2019
Various sponsors' attempts to come across as comedic or offbeat fell fla ...
- Super Bowl: Streaming Services Take Over The Big Game
Digital News Daily, Alex Weprin - Monday, February 4, 2019
No fewer than seven subscription streaming video services -- often in pri ...
- Technical Issues Marred Super Bowl Stream For Some Roku Users
Digital News Daily, Alex Weprin - Monday, February 4, 2019
A number of Roku users found that their feed of the ga ...
- Why Bud Light Won The Super Bowl
MediaDailyNews, John Trahar - Tuesday, February 5, 2019
This year's ads mostly failed to inspire because they did not introdu ...
- Super Bowl's In-Game Ad Revenues Drop
Television News Daily, Wayne Friedman - Monday, February 4, 2019
In-game ad revenue sank 5% from $408 million a year ago ...
- Traditional TV Super Bowl Viewing Takes A Hit
Television News Daily, Wayne Friedman - Monday, February 4, 2019
Nielsen says traditional TV viewing came in at 98.2 million viewers ...
- Memo To Sponsors: Please Can The Sad Super Bowl Spots
TVBlog, Adam Buckman - Tuesday, February 5, 2019
The face and voice of a sad little boy has no pla ...
- Amazon's Advertising Play Spans Far Greater Than Its Marketplace
Digital News Daily, Laurie Sullivan - Friday, February 1, 2019
One of the highlights for ad growth mentioned in Amazon's earnings ca ...
- WarnerMedia Taps Aubrey To Lead Streaming Content
Digital News Daily, Alex Weprin - Friday, February 1, 2019
Aubrey currently oversees original drama programming at TNT and will now mana ...
- Pay TV Consumers Want Easier TV Discovery, Payment Options
Television News Daily, Wayne Friedman - Friday, February 1, 2019
A new study found 50% of consumers surveyed would eliminate a provid ...
- Marketing New TV Shows: Find Your Best 2-Program Pitch
TV Watch, Wayne Friedman - Monday, February 4, 2019
CBS' new drama 'The Red Line' was billed by its executive produc ...
- Late-Night Rivals Stick Up For Noah In Odd Ad Campaign
TVBlog, Adam Buckman - Monday, February 4, 2019
Late-night hosts who compete for viewership are not supposed to go arou ...
- Hulu Partners With Charmin, Coca-Cola To Test Pause Ads
Digital News Daily, Alex Weprin - Thursday, January 31, 2019
A viewer watching a show hits pause and a silent, static ...
- Hyundai, Kia, Toyota Release Super Bowl Details
Marketing Daily, Tanya Gazdik - Wednesday, January 30, 2019
Toyota's Super Bowl spot, which will run in the second quarter, featur ...
- OK, Really My Last Super Bowl Column (I Promise)
MediaDailyNews, George Simpson - Thursday, January 31, 2019
I hope you have low expectations for the ads, because they wi ...
- Charter's Stock Soars On Strong Internet Revenues, Cable Ads Up
Television News Daily, Wayne Friedman - Thursday, January 31, 2019
Scoring higher-than-estimated Q4 2018 revenue, including big gains in its broadband busines ...
- Online Views Of Super Bowl Content Highest In 5 Years
Television News Daily, Wayne Friedman - Thursday, January 31, 2019
Some 36 brands have released 108 pieces of Super Bowl ad creati ...
- Discover This! CBS May Be Exploring Mergers Beyond Viacom
TV Watch, Wayne Friedman - Friday, February 1, 2019
Shari Redstone, vice chair of CBS-president of National Amusements, is said ...
- Super Bowl Is TV's Last Big Show
TVBlog, Adam Buckman - Friday, February 1, 2019
Another Super Bowl is upon us, and with it comes a nation ...
- Cheddar Taps Telaria As Programmatic SSP
Digital News Daily, Alex Weprin - Wednesday, January 30, 2019
The deal comes in the midst of a rapid expansion by Chedda ...
- Impact Of AI, Data Strategy, Niche Media: Q&A With Jacopo Bracco
MediaDailyNews, Charlene Weisler - Wednesday, January 30, 2019
Jacopo Bracco, former president of DIRECTV PanAmerica, explains how AI can impa ...
- AVOD Platform Tubi Is Profitable, Ad Revenues Soar
Television News Daily, Wayne Friedman - Wednesday, January 30, 2019
Some 1,000 advertisers ran campaigns over the last year on Tubi's platfor ...