- Horizon's Night Market Hosts Second 'eCommFronts,' Emphasis On Virtual
MediaDailyNews, Joe Mandese - Wednesday, June 2, 2021
Night Market, Horizon Media's ecommerce specialist unit, will host its second annu ...
- Do The Upfronts Still Matter?
Research Intelligencer, Steve Sternberg - Wednesday, May 26, 2021
For insiders at media agencies, networks, and advertisers (as well as ...
- TV Upfront Recovery: 2021-22 Forecast To Rise 7.6% To $19.9B
Television News Daily, Wayne Friedman - Tuesday, May 25, 2021
The TV upfront market is forecast to climb 7.6% to reach $19 ...
- CW Upfront: Ads Go Higher, Offers Deal 'Flexibility'
Television News Daily, Wayne Friedman - Tuesday, May 25, 2021
The network also expects to have a channel on WarnerMedia's HBO Ma ...
- Jimmy Kimmel Delivers Blistering Assessment Of Disney/ABC At Upfront
TV Watch, Wayne Friedman - Monday, May 24, 2021
"Somehow, with everyone stuck in their house -- with nothing to ...
- CBS Still Tops In Prime Time, Adds 4 Shows For Fall
Television News Daily, Wayne Friedman - Thursday, May 20, 2021
The network will have three different versions of the "FBI" franchise, addi ...
- Pondering The Meaning Of This Week's Upfronts
TVBlog, Adam Buckman - Friday, May 21, 2021
Suddenly, legacy broadcasting is the gold standard for television achievement and audien ...
- WarnerMedia Pushes HBO Max Ad Option, New Program Destinations
Television News Daily, Wayne Friedman - Wednesday, May 19, 2021
WarnerMedia will be launching two premium programming destinations: "Front Row on TB ...
- WarnerMedia's Kilar: Flying High On Sunday, Eyeing Exits On Monday
TVBlog, Adam Buckman - Thursday, May 20, 2021
In a feature story in "The Wall Street Journal" on Saturday, the ...
- Report: CPM Is Most Used Media-Buying KPI But Marketers Care More About ROI, Brand Safety
MAD, Steve McClellan - Tuesday, May 18, 2021
The ANA study finds other sharp differences in the KPIs valued mo ...
- Coalition Calls On Advertisers To Boycott Fox News Upfront
Marketing Politics Weekly, Joe Mandese - Tuesday, May 18, 2021
"Protect your client's brand and reputation so they are not ruined ...
- Discovery Upfront: Promotes More Content, Broader Audience Reach
Television News Daily, Wayne Friedman - Tuesday, May 18, 2021
For 2021, Discovery says it will produce 5,000 new hours of line ...
- Univision Upfront: Pushing More English-language Marketers To Advertise
Television News Daily, Wayne Friedman - Tuesday, May 18, 2021
Over 80 new brands have run campaigns on Univision this year. ...
- ViacomCBS Upfront: More Ad Dollars Shift To Streaming
Television News Daily, Wayne Friedman - Wednesday, May 19, 2021
The decline in live, linear TV ratings is steepening, but there ...
- Disney Upfront Touts Multicultural Buys, Addressable Inventory, Automated Ad Platforms
Television News Daily, Wayne Friedman - Wednesday, May 19, 2021
Walt Disney is encouraging marketers to make commitments for multicultural content ...
- Only One Upfront Had TV's Man Of The Hour: David Zaslav
TVBlog, Adam Buckman - Wednesday, May 19, 2021
Zaslav is credited with choreographing this week's blockbuster deal in which t ...
- Upfront: Fox Touts Tubi, NBC Announces New Shows
Television News Daily, Wayne Friedman - Monday, May 17, 2021
All of Fox's prime-time shows will be on Tubi. At the sa ...
- NBCU's Upfront Was About Itself, While Fox's Focused On Ad Buyers
TVBlog, Adam Buckman - Tuesday, May 18, 2021
The two upfront presentations staged virtually on Monday could not have be ...
- Discovery To Merge With WarnerMedia, As AT&T Cashes Out Of Operational Role
MediaDailyNews, Joe Mandese - Monday, May 17, 2021
On the eve of both WarnerMedia's and Discovery's upfront presentations this wee ...
- All Eyes On Television: Upfront Week Starts Now
TVBlog, Adam Buckman - Monday, May 17, 2021
Starting today, this week's media schedule includes multiple virtual upfronts for thr ...
- TV Is The Worst (And The Best) Advertising Medium
Media Insider, Maarten Albarda - Friday, May 14, 2021
We are entering the upfronts, where the ratings are down and t ...
- You Don't Need To Be A Weatherman To Know The Veracity Of Fox News Blows
Red, White & Blog, Joe Mandese - Wednesday, May 12, 2021
On the eve of Fox News' upfront ad pitch, a top Wa ...
- How Will This Year's Upfront Be Different?
MAD, Susan McClellan - Monday, May 10, 2021
The Upfront will become a video upfront. Some publishers will bundle line ...
- Does Pre-Season Buzz Really Matter?
Research Intelligencer, Steve Sternberg - Monday, May 10, 2021
Prior to the 2020-21 TV season, I released an annual report examini ...
- Chief Investment Execs On How The Linear-To-Streaming Shift Will Impact The Upfront
Advanced TV Insider, Karlene Lukovitz - Friday, May 7, 2021
Five agency power players say that the wealth of streaming/CTV options beyo ...
- Nielsen One 'Currency' Expected In 2022, Some Components Appearing Now
Television News Daily, Wayne Friedman - Thursday, May 6, 2021
Nielsen One -- a single currency for linear TV and streaming a ...
- VAB: Nielsen Improves Reach, Data Estimates
Television News Daily, Wayne Friedman - Thursday, May 6, 2021
The TV advertising trade group says Nielsen's return to maintaining its nation ...
- Amazon's Ad Business Nears $7B In Quarter As It Readies Digital NewFronts Debut
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 30, 2021
Amazon is using deep-learning models based on algorithms to improve on t ...
- High-Priced Q1, Q2 Scatter Inventory May Not Impact Upfront
TV Watch, Wayne Friedman - Monday, May 3, 2021
The overriding factor is major consumer behavior changes - rising streaming usa ...
- Buy-Type Data Reveals Network Ad Recovery, Unit Rates Rebounding Too
Research Intelligencer, Joe Mandese - Friday, April 30, 2021
A Standard Media Index analysis of national TV ad spending by ty ...