- Scatter Premiums Signal Increased Demand Heading Into Upfront Negotiations
MediaDailyNews, Joe Mandese - Wednesday, April 28, 2021
By one important measure -- the premium advertisers pay to buy short-te ...
- Pre-Upfront Thoughts On Broadcast TV, Promotions, Nielsen, And AVOD
Research Intelligencer, Steve Sternberg - Monday, April 26, 2021
In this week's edition I offer some wide-ranging thoughts to set t ...
- Snap Q1 Revenue Soars 66%, 2021 Upfront Commitments Have Tripled
Digital News Daily, Karlene Lukovitz - Friday, April 23, 2021
Snapchat's active advertiser base more than doubled YoY in Q1, and i ...
- YouTube Select Sponsorships Announced To Focus On Seasonal Events
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 20, 2021
Brands want to connect with consumers searching for entertaining videos, from cultur ...
- Nets Ask Advertisers To Move As Much As 30% Of Upfront Into CTV
Television News Daily, Wayne Friedman - Monday, April 19, 2021
Major TV networks are pushing brand TV advertisers to shift 20% ...
- VAB Asks Nielsen To Submit To Immediate MRC Audit
Television News Daily, Wayne Friedman - Friday, April 16, 2021
The company believes the audit would help explain why there was ...
- TV Nets On Upfront Time, Marketers In The Crosshairs
TV Watch, Wayne Friedman - Monday, April 19, 2021
Decades of viewership erosion already had TV marketers questioning what and whe ...
- Has The Pandemic Opened Demand For Premium Streamer Growth?
TV Watch, Wayne Friedman - Wednesday, April 14, 2021
That streaming trend is surely a big part of the possible motivati ...
- VAB Claims Nielsen Has Been Undercounting TV Usage Since Pandemic Began
Television News Daily, Wayne Friedman - Thursday, April 8, 2021
As field agents servicing Nielsen's TV panel stopped entering homes, the V ...
- TV's Pandemic Disruption: Fewer Prime-Time Episodes, Lower Linear TV Ratings
Television News Daily, Wayne Friedman - Thursday, April 8, 2021
Roughly eight to nine episodes have aired among the top 20 prime-ti ...
- Good News For The TV Upfront - In The Short Term
TV Watch, Wayne Friedman - Monday, April 5, 2021
Much has to do with pent-up demand from big brand marketers feeli ...
- Univision Streamer PrendeTV Launches With 10 Sponsors
Television News Daily, Wayne Friedman - Thursday, March 25, 2021
The free, ad-supported platform, which will officially start March 29, has stru ...
- NBCU Seeking Prime-Time Rates For Peacock Ads
Digital News Daily, Karlene Lukovitz - Thursday, March 18, 2021
NBCU has made significant investments in making its streaming service an effecti ...
- Will YouTube Finally Make Inroads In The Upfront Market?
TV Watch, Wayne Friedman - Thursday, March 18, 2021
Now, with ever more scattered premium TV and video impressions, it m ...
- Mediabrands, Magna Host 'The Equity Upfront'
Mediapsssst, Richard Whitman - Tuesday, March 16, 2021
The event, running throughout this week, is designed to raise visibility f ...
- Traditional TV Ad Market Is Slowly Coming Back -- Will The Upfront Follow?
TV Watch, Wayne Friedman - Friday, March 12, 2021
Media agency execs are fairly sure TV networks will do everything possib ...
- Fox Corp. Won't Take On Big Media's SVOD Platforms, Looks To AVOD
Television News Daily, Wayne Friedman - Friday, March 5, 2021
"We believe we can win in the advertising video-on-demand world... in ...
- COVID-19 Swamps Upfronts For Second Straight Year
TVBlog, Adam Buckman - Friday, March 5, 2021
In years past, this week would have been the first week ...
- The Trade Desk Says Advertisers Will Spend Less At Upfront
TV Watch, Wayne Friedman - Tuesday, February 23, 2021
CTV deal-making can remove the shackles of the crucial legacy "base" ...
- Roku Q4 Revenue Spikes 58%, Sees Higher Ad Sales
Television News Daily, Wayne Friedman - Friday, February 19, 2021
Roku said it saw "more than doubling" of ad impressions and increas ...
- Univision's Virtual Upfront To Reveal 'Transformation'
Television News Daily, Wayne Friedman - Wednesday, February 17, 2021
A pre-upfront "new vision" event is slated, as well as announcing t ...
- Upfront Redux: Networks To Go Virtual, Again
Television News Daily, Wayne Friedman - Thursday, February 11, 2021
For the first time, Disney will include Hulu. In the past, Hu ...
- TV Networks Endure Sharp Ratings Declines, Makegoods Are An Issue
Television News Daily, Wayne Friedman - Friday, February 5, 2021
"There was definitely under-delivery of at least 10% to 15%. Networks a ...
- A+E Networks To Shift To Total Audience Guarantees In Upfront Deals
Television News Daily, Wayne Friedman - Monday, February 1, 2021
The goal is to enable brands to leverage every audience across eve ...
- Lower TV Upfront Deals In 2021, CTV And Cord-Cutting On Rise
Television News Daily, Wayne Friedman - Tuesday, January 12, 2021
Nearly 60% of TV advertisers are making less traditional TV upfront commitmen ...
- COVID Was Year's Biggest Story In TV And Everywhere Else
TVBlog, Adam Buckman - Tuesday, December 29, 2020
The pandemic and its consequences were deeply felt in the TV indust ...
- What If Our Families Bought Groceries Like Most Brands Buy TV Advertising?
Media Insider, Dave Morgan - Thursday, December 24, 2020
Analogies between TV ad and food buying: Suppose you decided to hi ...
- Steep Ratings Declines Create Potential Prime-Time Cash-Back Scenarios
Television News Daily, Wayne Friedman - Friday, December 18, 2020
New AVODs (ad-supported streamers) may offer a new place for networks ...
- IAB Aims To Bring Traditional TV Into Expanded 2021 NewFronts
Digital News Daily, Karlene Lukovitz - Thursday, December 10, 2020
With the traditional upfront system in disarray and advertisers clamoring for tru ...
- With Upfront Fallout, Questions About Connected TV, Cancellations Remain
TV Watch, Wayne Friedman - Tuesday, November 10, 2020
The TV ad upfront market for the 2020-2021 TV season has tak ...