- Coronavirus Fears On TV Front: Possible Ad Schedule Cancellations
TV Watch, Wayne Friedman - Tuesday, March 3, 2020
As more reports of coronavirus arise, the TV and retail industries cou ...
- NBCU To Launch 'One Platform' In Time For Upfront Season, Peacock Launch
Television News Daily, Wayne Friedman - Tuesday, February 25, 2020
The new TV and digital ad buying/management platform will allow marketers ...
- Nielsen's Addressable TV Test Adds TV Network Groups
Television News Daily, Wayne Friedman - Tuesday, January 7, 2020
Expanding an addressable TV platform beta test, Nielsen has added major ...
- National TV Ad Revenue Slips Over A Two-Year Period
Television News Daily, Wayne Friedman - Thursday, January 2, 2020
Linear TV networks' national tv advertising continues to slip in the wa ...
- WarnerMedia, Xandr To Hold Joint Upfront In 2020
Digital News Daily, Karlene Lukovitz - Tuesday, December 10, 2019
The two AT&T units describe the move as a logical one reflecti ...
- Ad Council Forms Partnership With NYIAX, Opens Door To Donations From New Publishers
MediaDailyNews, Laurie Sullivan - Sunday, December 1, 2019
The Ad Council has formed a partnership with NYIAX, an upfront marketpla ...
- How TV, Digital Media Should Prep For The Next Economic Downturn
TV Watch, Wayne Friedman - Tuesday, September 17, 2019
The so-called "Great Recession" between December 2007 and June 2009 hit t ...
- Trump Vs. Messing: All-New Battle Of The Network Stars!
TVBlog, Adam Buckman - Monday, September 9, 2019
Trump's recent fixation on Debra Messing has to do with her o ...
- Late Summer, And A TV Blogger's Thoughts Turn To Fall
TVBlog, Adam Buckman - Thursday, August 29, 2019
So many of the new shows the networks teased last May ...
- Who Cares About TV Cord-Cutting? Advanced Ads, Digital Sales Deliver
TV Watch, Wayne Friedman - Wednesday, August 14, 2019
What was once a pay TV market of 101 million subscribers ...
- CBS Delivers Impressive Q2 Revenue, With Ad Revenues 7% Higher
Television News Daily, Wayne Friedman - Friday, August 9, 2019
The bulk of CBS' overall revenue hike came from content/distribution revenue a ...
- Fox Regains Most Expensive Prime-Time CPM Status
Research Intelligencer, Joe Mandese - Friday, August 9, 2019
With an average upfront prime-time CPM of $43.40, Fox is the pricie ...
- Disney Closes Upfront Ad Business, Up 5% in Volume
Television News Daily, Wayne Friedman - Thursday, August 8, 2019
Disney advertising sales completed its networks upfront deals with CPMs prices growi ...
- Viacom Upfront: Double-Digit Percentage CPMs, But Volume Flat
Television News Daily, Wayne Friedman - Thursday, August 1, 2019
Viacom maintained upfront dollar volume across its networks/platforms by "doubling" media agen ...
- NBCU's Upfront Hits $7B, Digital Up 50%
Television News Daily, Wayne Friedman - Thursday, July 25, 2019
For its prime-time programming on the NBC Television Network, the network post ...
- Fox Takes $1.8 Billion In Upfront, Scores Volume And CPM Gains
Television News Daily, Wayne Friedman - Tuesday, July 16, 2019
Fox is said to have scored solid results -- mostly due ...
- WarnerMedia Completes Upfront With Double-Digit CPM Hikes
Television News Daily, Wayne Friedman - Wednesday, July 3, 2019
WarnerMedia, which includes all Turner ad-supported networks, also saw increases in V ...
- TV Ad Spend Up 2% In May, Supports Strong Upfront
Television News Daily, Wayne Friedman - Thursday, June 27, 2019
May was particularly strong in national TV ad dollars. Average weekly ...
- Hallmark Networks Upfront Records Double-Digit Rises In CPMs, Dollars
Television News Daily, Wayne Friedman - Monday, June 24, 2019
Crown Media, Hallmark's parent company, reported upfront ad business across many categorie ...
- CBS Completes Upfront, Estimates Prime-Time Revenues Could Hit $2.7 Billion
Television News Daily, Wayne Friedman - Thursday, June 20, 2019
CBS saw 3% to 5% revenue gains for its prime-time programming, a ...
- Upfront, Scatter Sales Mostly Flat Heading Into 2019-20 Marketplace
Television News Daily, Wayne Friedman - Wednesday, June 19, 2019
Upfront-placed ad revenue for most of the last TV season was ...
- A Proposal To Change TV's Upfront For The Better
MediaDailyNews, Ed Papazian - Tuesday, June 18, 2019
Is there a way for brands to break free of the restricti ...
- A Proposal To Change TV's Upfront For The Better
Research Intelligencer, Ed Papazian - Tuesday, June 18, 2019
Can brands break free of the restrictive effects of corporate upfront time-buyin ...
- D2C Advertisers See Sharply Higher TV Ad Spending
Television News Daily, Wayne Friedman - Monday, June 10, 2019
Some 125 companies have increased spending by 60% ($1.4 billion) in 20 ...
- Updated: First 4 Months Signals Mixed 2019 Ad Market, Question Marks For Upfront Demand
MediaDailyNews, Joe Mandese - Monday, June 10, 2019
Market share winners and losers have begun emerging during the first fo ...
- CW Wraps Up Upfront With Modest Volume, But Double-Digit CPM Gains
Television News Daily, Wayne Friedman - Thursday, June 6, 2019
Media execs estimate the CW's upfront dollar volume rose to $580 ...
- Why China's Tencent Is About To Leapfrog The Competition
MediaDailyNews, Brian Monahan - Friday, May 31, 2019
The Tencent marketing platform is driving lighting-fast brand creation and business growt ...
- Nets Propose 15%+ Prime-Time CPM Hikes, Cite D2C Brand Demand
Television News Daily, Wayne Friedman - Thursday, May 30, 2019
Growing D2C brands are willing to pay near full CPM prices f ...
- This Will Be A Sellers' Upfront
Media Insider, Dave Morgan - Thursday, May 30, 2019
Why? Demand exceeds supply, and supply is fundamentally underpriced compared to alternati ...
- Is The Upfront's Future Mostly Digital?
TV Watch, Wayne Friedman - Wednesday, May 22, 2019
In a few years, the digital video marketplace could be on p ...