- Streaming Video Invades The TV Upfront
Video Insider, Alex Weprin - Tuesday, May 21, 2019
Consumers are embracing streaming video, and this year's upfront presentations set t ...
- Amazon Prime Video Hijacks Upfront Attention With 'Marvelous' Food Truck
Digital News Daily, Alex Weprin - Thursday, May 16, 2019
Outside the upfront locations across NYC, a Carnegie Deli-themed food truck ...
- Conde Nast Sets Up Pop-Up Outside Upfronts
Publishers Daily, Sara Guaglione - Thursday, May 16, 2019
Conde Nast is targeting Upfront locations in New York, playing marketing vide ...
- WarnerMedia Touts AT&T Ownership, Teases Streaming Plans At Upfront
Digital News Daily, Alex Weprin - Wednesday, May 15, 2019
Leaning into advertising and the power of its parent company, WarnerMedia ...
- CBS Promotes Streaming Prowess At Upfront
Digital News Daily, Alex Weprin - Wednesday, May 15, 2019
Executives at CBS had a message for its rivals: Welcome to t ...
- CBS Adds 5 New Fall Shows, Tops In Viewers For 2018-'19
Television News Daily, Wayne Friedman - Wednesday, May 15, 2019
Kelly Kahl, president of CBS Entertainment, called the schedule "stable but n ...
- TV, Digital: The Content Is Being Watched
TV Watch, Wayne Friedman - Thursday, May 16, 2019
ABC is boasting about the "62% of millennials" connected to Disney-ABC conten ...
- New Network Shows Cover The Same Old, Well-Trodden Ground
TVBlog, Adam Buckman - Thursday, May 16, 2019
The more things change, the more they stay the same. That see ...
- ABC To Debut 3 Fall Shows, Limits Marketing Message
Television News Daily, Wayne Friedman - Tuesday, May 14, 2019
In a world of premium TV programs everywhere, it's tough to g ...
- NBC Embraces Ad-Supported Streaming At Upfront
Digital News Daily, Alex Weprin - Monday, May 13, 2019
Calling it the "largest initiative in our company's history," NBCU ad sal ...
- Xandr To Launch 'Community' Marketplace, Enhanced Addressable TV Offerings
Digital News Daily, Alex Weprin - Tuesday, May 14, 2019
The new video ad marketplace will be called "Community" and be cross-platfor ...
- Will Agency Buyers Put Up, Shut Up, Or Neither In This Year's Upfronts?
Television News Daily, Michael Solomon - Monday, May 13, 2019
When the networks cart out new approaches leading into the upfronts, let ...
- Fox Offers 10 New Shows For 2019-'20, Sports Remain Key
Television News Daily, Wayne Friedman - Monday, May 13, 2019
Fox sees "WWE Smackdown Live" as a marketing tool, especially when ...
- Upfront Preview: Strong Scatter Market, But Worries About Ad Glut
Television News Daily, Wayne Friedman - Monday, May 13, 2019
Questions remain, especially concerning upfront price inflation, messaging effectiveness, lower audiences a ...
- In Age Of Time-Shifted Viewing, Networks Stay On Schedule
TVBlog, Adam Buckman - Tuesday, May 14, 2019
It seems so quaint, doesn't it? TV networks, in this day a ...
- NBC Unveils 8 New Shows For Upcoming Season, Slim Lead In Key Adults
Television News Daily, Wayne Friedman - Sunday, May 12, 2019
NBC has kick-started a renewed commitment to comedy. The network announced ...
- Clash Of Network Pitbulls As Upfront Week Gets Underway
TVBlog, Adam Buckman - Monday, May 13, 2019
Who will entertain, and who will make news, as this year's ...
- Innovid Expands Analytics Business, Hires Former Nielsen Exec
Digital News Daily, Alex Weprin - Wednesday, May 8, 2019
Innovid has named Jessica Hogue GM of measurement and analytics for t ...
- Pre-Upfront Poll Shows Agencies Far More Bullish Than Clients, And Vice Versa When It Comes To NewFront Spending
MediaDailyNews, Joe Mandese - Wednesday, May 8, 2019
In terms of allocating their ad budgets, ad execs are much mo ...
- 4 In 10 Ad Execs Predict Upfront Will Either Diminish Or Disappear In Five Years
Research Intelligencer, Joe Mandese - Wednesday, May 8, 2019
A majority of ad execs believe the upfront will expand or rema ...
- YouTube Pushes Scale, Original Series At Newfront
Digital News Daily, Alex Weprin - Friday, May 3, 2019
YouTube says it reaches more 18-49s in the U.S. than every cab ...
- Toward A New Definition Of 'Television'
TVBlog, Adam Buckman - Friday, May 3, 2019
The Netflixes of the world are not "television." They are something els ...
- Conde Nast Targets Cord Cutters, Promotes Status As Global Media Company
Publishers Daily, Sara Guaglione - Wednesday, May 1, 2019
Conde Nast is calling its video content "the new prime time. ...
- Media Buyers Outraged By Higher Upfront Prices
TV Watch, Wayne Friedman - Thursday, May 2, 2019
Since 2001, prime-time ratings declined 78%, while ad rates grew 180%. ...
- Viacom To Launch Channels On Pluto TV May 1
Digital News Daily, Alex Weprin - Monday, April 29, 2019
The company is planning three different types of channels for its Plu ...
- 'New York Times' Newfront Touts New Ad Targets, Food Festival
Publishers Daily, Sara Guaglione - Monday, April 29, 2019
Times executives revealed novel ad targeting and an emphasis on its TV-fi ...
- TV Upfront Projected Up 2.5%, Digital Video Will Rise 20%
Television News Daily, Wayne Friedman - Monday, April 29, 2019
Upfront advertising deals are expected to rise from $20.76 billion last ye ...
- TV Still Dominates Upfront Dollars, But Digital Media Makes Inroads
Television News Daily, Wayne Friedman - Friday, April 26, 2019
Many big brand TV network advertisers are wedded to many low C ...
- Top Media Buyers Allege Networks Lied -- And Stole From Them -- In Last Year's Upfront
MediaDailyNews, Joe Mandese - Friday, April 26, 2019
A panel discussion featuring some of Madison Avenue's biggest network TV buye ...
- Viacom Starts CFlight For Upfront TV Marketers
Television News Daily, Wayne Friedman - Tuesday, April 16, 2019
CFlight offers a single audience guarantee, based on specific demographic impressions ...