- The End Of Upfront Bull: Why Analysts Are Bearish About TV's Long-Term Ad Marketplace
MediaDailyNews, Joe Mandese - Tuesday, April 28, 2020
While it may seem like a given that the upfront network ...
- NBCU Issues Official Virtual Presentation Invite To Ad Industry
Digital News Daily, Karlene Lukovitz - Monday, April 27, 2020
The network -- the first to schedule a virtual advertising update presentati ...
- Advertisers Don't Need The Upfront Anymore
Research Intelligencer, Steve Sternberg - Monday, April 27, 2020
Even before the COVID-19 pandemic tossed any idea of a normal fa ...
- Does Divided Upfront Mean Scatter Becomes Center Of TV Ad Market?
Media Insider, Dave Morgan - Thursday, April 23, 2020
Other signs of the new TV ad world: TV and digital ...
- Upfront TV Shifts Could Mean A Stronger Scatter Market, Disruptive Pricing
TV Watch, Wayne Friedman - Monday, April 20, 2020
The upfront market for next year's TV season may see just 3 ...
- AMC Networks Offers Upfront Platform For Agencies, Marketers
Television News Daily, Wayne Friedman - Thursday, April 16, 2020
The "Upfront Connect" site is a client-exclusive platform, which includes "The Screeni ...
- TV On Hold: Fundamental Questions About The Pandemic
TVBlog, Adam Buckman - Friday, April 17, 2020
The question that would appear to override all others about the curre ...
- Who Wins, Who Loses, Without A Market-Defining TV Upfront?
Media Insider, Dave Morgan - Thursday, April 16, 2020
This upfront will be fractured, and every network (and client) will ha ...
- Horizon's Campanelli: Rescheduled Upfronts Could Be New Normal
Brand Insider Podcast, Steve Smith - Tuesday, April 14, 2020
"I don't think there's literally any chance the upfront happens on th ...
- ABC Mulls Upfront TV Changes, Could Impact Selling Process
TV Watch, Wayne Friedman - Tuesday, April 14, 2020
Bob Iger of Walt Disney is coming back to take the reig ...
- Iger Effectively Back In Charge At Disney: Report
Digital News Daily, Karlene Lukovitz - Monday, April 13, 2020
As the coronavirus's fallout suddenly threatens Disney's future, executive chairman Bob Ig ...
- Network Scatter Ad Terms Become 'Flexible,' Upfront Projected To Be 'Very Light'
MediaDailyNews, Joe Mandese - Friday, April 10, 2020
The current network TV scatter advertising marketplace has become very flexible, accordi ...
- Most Ad Execs Project A Second Wave Of Pandemic Cuts Later This Year, Weak Signals For Upfront
MediaDailyNews, Joe Mandese - Monday, April 6, 2020
Three-quarters of ad execs plan to cut the remainder of their 20 ...
- Ten Big Brands On Board For NBCU's Peacock Launch This Week
Television News Daily, Wayne Friedman - Monday, April 13, 2020
Peacock, which rolls out this week, will be part of NBCU's O ...
- IAB Reschedules NewFronts For Mid-June
Television News Daily, Wayne Friedman - Tuesday, March 31, 2020
NewFront presentations from a number of digital media companies, which had be ...
- We Don't Need Upfront To Vanish -- Just To Change
Media Insider, Dave Morgan - Thursday, March 26, 2020
How will the industry change? Consider some of the modifications to t ...
- Scatter TV Ad Demand Slows, Raising Upfront Demand Concerns
Television News Daily, Wayne Friedman - Wednesday, March 25, 2020
Major brand marketers' planned network TV media dollars are shifting to wh ...
- How The Pandemic Changes The TV Upfront
TV Watch, Wayne Friedman - Monday, March 23, 2020
Prepare for the $20 billion upfront TV advertising market to be delaye ...
- ViacomCBS, NBCU Cancel Upfront Events, Move To Digital Presentations
Television News Daily, Wayne Friedman - Thursday, March 12, 2020
CBS will do a video upfront special on May 13 instead ...
- Fox, ABC, CW, Discovery Cancel TV Upfront Events, Plan Digital Presentations
Television News Daily, Wayne Friedman - Thursday, March 12, 2020
Fox, ABC, The CW, and Discovery have canceled their live upfront presentatio ...
- IAB Offers Streaming Options As Virtual Upfronts Gain Momentum
MediaDailyNews, Wayne Friedman - Wednesday, March 11, 2020
The IAB is now offering streaming options to members who are abandoni ...
- MediaVillage Launches Site For Virtual Upfronts
Digital News Daily, Karlene Lukovitz - Wednesday, March 11, 2020
As live upfronts are cancelled due to the coronavirus outbreak, VirtualUpfront.com ai ...
- Let's Hope Upfront Cancellations Are A One-Time Thing
TVBlog, Adam Buckman - Wednesday, March 11, 2020
Few industries would seem to be unaffected by the Coronavirus -- ...
- A&E Networks To Offer 'Virtual' Upfront, Nixes Live Event
Television News Daily, Wayne Friedman - Monday, March 9, 2020
As some TV networks and businesses abandon live upfront events, A+E ...
- AMC Networks Cancels Its Upfront Presentation Due To Coronavirus Concerns
Television News Daily, Wayne Friedman - Monday, March 9, 2020
AMC, which was scheduled to hold its upfront TV advertising event Mar ...
- Will The Coronavirus Finally Make The Upfronts Go Away?
Media Insider, Maarten Albarda - Friday, March 6, 2020
If most or all upfront events are canned, perhaps advertisers will reali ...
- Comcast FreeWheel Postpones Upfront Due To Coronavirus Concerns
Television News Daily, Wayne Friedman - Thursday, March 5, 2020
Comcast FreeWheel's "NowFront" upfront event had been scheduled for March 12 ...
- TV Upfronts Impacted By Coronavirus
TV Watch, Wayne Friedman - Friday, March 6, 2020
The issue now is supply. Advertising is relatively easy to cut duri ...
- Fox News Is First to Cancel An Upfront Over Coronavirus
Digital News Daily, Karlene Lukovitz - Wednesday, March 4, 2020
So far, upfront events panned by others -- including CNN, FreeWheel, A& ...
- GroupM Issues Pandemic Alert: Reflects Tremendous Uncertainty
MediaDailyNews, Joe Mandese - Monday, March 2, 2020
There's a tremendous amount of uncertainty in a just-released alert on t ...