- Media Buyers Want NewFronts, UpFronts To Merge, Unsure Of Budgets For 2021
MediaDailyNews, Laurie Sullivan - Tuesday, June 16, 2020
Some 72% of media buyers say the NewFronts are more important th ...
- NBC's Yaccarino Calls For 'Radical Transformation' Of Marketing Amidst Social Unrest, Economic Declines
Television News Daily, Wayne Friedman - Monday, June 15, 2020
"We need to do more as a marketing community to address o ...
- TV Marketers Long Desired A Calendar-Year Upfront, Recommended By ANA In COVID-Related Push
Television News Daily, Wayne Friedman - Wednesday, June 10, 2020
The ANA says overall changes in the timing of upfront marketing a ...
- ANA Calls On TV Industry To Permanently Delay Upfronts, Shift To Calendar-Year Deals
MediaDailyNews, Joe Mandese - Wednesday, June 10, 2020
A day after calling for "sweeping changes" to transform the ad industry ...
- Disney: Sports TV Ad Deal-Making Has Begun, 'Multi-Year' Deals Being Completed
Television News Daily, Wayne Friedman - Friday, June 5, 2020
"The sports marketplace has started to move," says Rita Ferro, president, Disn ...
- National Broadcast TV Down 33.4% In April, Cable Networks 24.8% Lower
Television News Daily, Wayne Friedman - Monday, June 1, 2020
The broadcast and cable declines were for both inventory placed in t ...
- GroupM's Wieser Surprised By Advertising's Resilience, Acceleration Of Digital Transformation
MediaDailyNews, Joe Mandese - Thursday, May 28, 2020
The big surprise from the pandemic's initial impact on marketing is th ...
- Heeding ANA Call To Reform TV Buying
Media Insider, Dave Morgan - Thursday, May 28, 2020
One change ANA suggests: that the "upfront shift from a broadcast ye ...
- Roku Offers 'Incremental Reach' Upfront Guarantees, Cheap 15-Second Ads
Television News Daily, Wayne Friedman - Wednesday, May 27, 2020
Looking to make marketers' OTT ad deals more complementary with their line ...
- TV-Digital Video Marketers During Pandemic: Which Marketers Will Redo Deals?
TV Watch, Wayne Friedman - Thursday, May 28, 2020
Advertisers are making big cancellations in their Q3 2020 deals made ...
- CBS' Fall Season: 2 New TV Shows, Slower Upfront Ad Market
Television News Daily, Wayne Friedman - Tuesday, May 19, 2020
Due to industry-shaking COVID-19 disruptions, CBS enters the upfront advertising market assumi ...
- YouTube Select Replaces Google Preferred, New Ad Formats Added
Digital News Daily, Laurie Sullivan - Tuesday, May 19, 2020
YouTube on Tuesday plans to launch a new global offering called YouTu ...
- CW To Start New TV Season -- In January
Television News Daily, Wayne Friedman - Thursday, May 14, 2020
The CW will fill its Q4 schedule with acquired "fresh original" script ...
- The Stay-At-Home Economy And Its Effect On Consumers, Engagement
Search & Performance Marketing Daily, David Fischer - Wednesday, May 13, 2020
A key question for marketers is how to figure out which ...
- IAB's 'Virtual' NewFronts Set For End Of June, Presenters Include Hulu, Roku, Snap
Television News Daily, Wayne Friedman - Thursday, May 14, 2020
The IAB will offer its NewFronts as a virtual, video upfront seri ...
- Which Networks Benefit From A Drop In Upfront Dollars?
TV Watch, Wayne Friedman - Thursday, May 14, 2020
National TV revenue could drop to around $13 billion from a mo ...
- Half Of Ad Execs Don't Foresee Buying More Than One Quarter In This Year's Upfront
Research Intelligencer, Joe Mandese - Wednesday, May 13, 2020
Half of ad execs don't expect anyone to buy more than o ...
- Scatter Ad Market Crashes In April, Another Weakening Signal For Upfront Demand
MediaDailyNews, Joe Mandese - Monday, May 11, 2020
In another sign of weakening ad demand -- and a troubling indicat ...
- Fox Adds 4 Prime-Time Shows, Including 2 Existing Series From Cable Channels
Television News Daily, Wayne Friedman - Monday, May 11, 2020
Fox unveiled its new season with four new fall shows and ...
- Broadcast Scatter Pricing Sinks To Near Parity With Some Upfront Deals
Television News Daily, Wayne Friedman - Monday, May 11, 2020
NBC was down 13% in April from its Q1 average to $94,0 ...
- NBCU's 'One Industry' Update: Cutting Ad Time/Clutter, No New Programming Yet
Television News Daily, Wayne Friedman - Monday, May 11, 2020
NBCU says it continues to work on new programs and new episod ...
- NBCU's Monday Not-An-Upfront Made Itself Right At Home
TVBlog, Adam Buckman - Tuesday, May 12, 2020
NBC Universal mounted a live-stream event that it carefully positioned as not-an-upfr ...
- Nets Relax Deadline As Advertisers Prepare To Exercise As Much As 25% Of Upfront Cancellation Options
Television News Daily, Wayne Friedman - Friday, May 8, 2020
Hoping to retain national TV media advertising money, TV networks have be ...
- This Would Have Been Upfront Week, If Not For COVID
TVBlog, Adam Buckman - Monday, May 11, 2020
Thanks to a contagious disease, there will be no pressing of t ...
- Murdoch: Upfront May Not Be 'Singular' Market, Local Q2 TV Ads Down 50%
Television News Daily, Wayne Friedman - Thursday, May 7, 2020
The upfront ad market may come in a piecemeal fashion for ...
- CBS Renews Many Shows, But When Will They Air?
TV Watch, Wayne Friedman - Friday, May 8, 2020
TV and media executives are mulling a bifurcated start to the ...
- Disney Advertising Sales To Offer Agency-Specific Virtual Upfronts
Television News Daily, Wayne Friedman - Wednesday, May 6, 2020
Disney Advertising Sales will present a "Virtual Roadshow" -- smaller presentations f ...
- ViacomCBS To Hold Two-Day Virtual Upfront
Television News Daily, Wayne Friedman - Tuesday, May 5, 2020
ViacomCBS will showcase combined assets of its Viacom cable TV-based platforms a ...
- Univision Ready To Make Upfront Deals, Programming Complete For Entire Season
Television News Daily, Wayne Friedman - Tuesday, May 12, 2020
"Unlike English-language networks, our prime-time schedule for the next year is s ...
- What If Our Families Bought Groceries Like Most Brands Buy TV Advertising?
Media Insider, Dave Morgan - Thursday, April 30, 2020
Analogies between TV ad and food buying: Suppose you decided to hi ...