- Yahoo Rolls Programmatic Under BrightRoll
Real-Time Daily, Laurie Sullivan - Monday, September 28, 2015
Starting today, all of Yahoo's programmatic advertising technology will connect under t ...
- The Problem Of Measuring Programmatic Video Success
Around the Net in Real-Time, Sean Hargrave - Monday, September 28, 2015
According to eMarketer, nearly 70% of UK and US marketers have mov ...
- UK's Channel 4 Broadcaster Sees Huge Potential In Programmatic Video
Around the Net in Real-Time, Sean Hargrave - Monday, September 28, 2015
Last March, C4 struck a partnership with FreeWheel to create a marketpla ...
- How Facebook Can Shine In Digital Video
Video Insider, Brian Shin - Monday, September 28, 2015
Everyone's been talking about Facebook challenging YouTube in the digital video spa ...
- RFU Partners With Vice To Counter Rugby's Public School Image
Around the Net In MAD London, Sean Hargrave - Friday, September 25, 2015
The RFU is hoping to use increased interest in rugby around t ...
- McClatchy Video Comes to Watchup
Around the Net In Publishing, Erik Sass - Friday, September 25, 2015
Newspaper publisher McClatchy Co. announced that all its content is now availab ...
- AMC, Rentrak Team Develop Demographic Reach Metrics
MediaDailyNews, Wayne Friedman - Thursday, September 24, 2015
Rentrak and AMC Networks have struck a partnership to develop a cross-platfo ...
- Hulu's Move Into Programmatic Signals Change
Programmatic Insider, Tyler Loechner - Friday, September 25, 2015
Hulu's recent announcement that it will move into programmatic buying for t ...
- Stop The Presses/Pixels: Hotel Chain Has OK Taste In Music
Video Critique, Larry Dobrow - Friday, September 25, 2015
I couldn't be happier to learn that my business-travel hotel of choi ...
- American Family Insurance Enlists Sports Stars
Marketing Daily, Tanya Gazdik - Thursday, September 24, 2015
"Dreams with the right amount of support and championing turn into icon ...
- Publishers Appointing Branded Content Execs
Publishers Daily, Erik Sass - Wednesday, September 23, 2015
Time Inc. announced that Mike Beck and Ian Orefice have both be ...
- Video Use Rises On All Devices
Video Insider, Daisy Whitney - Thursday, September 24, 2015
Are video appetites bottomless? Some may say so. At the very leas ...
- Stephanie Newhouse Joins GlassView Board
Around the Net In Publishing, Erik Sass - Wednesday, September 23, 2015
Stephanie Newhouse has joined the board of directors of GlassView, a soci ...
- Google Charges Video Views Even When Identified As A Robot, Study Finds
Online Video Daily, Laurie Sullivan - Wednesday, September 23, 2015
Experts in computer networks from four research institutions found that Google charg ...
- Cine-ma Difference Network Welcomes All To Movies
Out to Launch, Amy Corr - Wednesday, September 23, 2015
Cine-ma difference network, a series of movies theaters in France and Belgi ...
- Should There Be A New Category Of Video Buying: Silent Video?
Video Insider, John R. Osborn - Wednesday, September 23, 2015
The power of traditional television has always been conveyed in three litt ...
- Visit Seattle Launches Series On Revolt TV
Marketing Daily, Tanya Gazdik - Tuesday, September 22, 2015
Visit Seattle is launching a TV series "Sounds by the Sound" premieri ...
- NEW! WestJet Campaign Profiles Man Disguised As Dog To Save Money On Airfare
Out to Launch, Amy Corr - Friday, September 18, 2015
Some people will do anything to save money -- like impersonating ...
- News UK Buys Unruly Media
Around the Net In MAD London, Sean Hargrave - Thursday, September 17, 2015
Rebekah Brooks is to take charge of her first digital acquisition aft ...
- Unilever Labels Viewability Metrics 'Preposterous'
Around the Net In MAD London, Sean Hargrave - Thursday, September 17, 2015
Unilever has ramped up its calls for better online ad measurability, a ...
- WPP And Unilever Video Woes Mean Human Viewability Metrics Are A Must
London Blog, Sean Hargrave - Thursday, September 17, 2015
It's not just a technical debate any more -- proving that a ...
- Deciphering LD's Notes to Self
Video Critique, Larry Dobrow - Thursday, September 17, 2015
Today's column will be an interpretive exercise of sorts. I will so ...
- Brands Using Video Grow Revenue Faster, Study Says
Video Insider, Daisy Whitney - Thursday, September 17, 2015
Brands that use video for marketing are growing their revenue 49% fast ...
- SpotX Unveils 'In-Content' Video Ad Unit
Real-Time Daily, Tyler Loechner - Monday, September 14, 2015
SpotX, a video supply-side platform (SSP), this week announced it has launch ...
- Facebook Said To Be Working On 360 Video App
The Social Graf, Erik Sass - Tuesday, September 15, 2015
While Facebook's Oculus division is focused on enabling immersive virtual reality experienc ...
- Define Premium Video To Consumers? First, Find The Value In Fixing A Leaky Roof
TV Watch, Wayne Friedman - Tuesday, September 15, 2015
Traditional TV networks would like you to believe there is a b ...
- Freewheel Starts Council For Premium Video
MediaDailyNews, Wayne Friedman - Monday, September 14, 2015
Looking to mark a clear distinction among the wide variety of digit ...
- Fyber Sees Mobile Video Ads Grow 250%
Mobile Marketing Daily, Ben Frederick - Monday, September 14, 2015
Fyber, a supply-side platform based in Berlin, announced today that its mobi ...
- NEW! QUITBIT: The Wearable Technology That Predicts When You Die
Out to Launch, Amy Corr - Thursday, September 10, 2015
Wearers of a QUITBIT band aren't tracking their health and fitness; instea ...
- Facebook Opens Up Mentions (Sort Of)
The Social Graf, Erik Sass - Friday, September 11, 2015
Facebook is throwing open the doors to Mentions, its app previously on ...