- Best Practices for Video Across Platforms
Video Insider, Daisy Whitney - Friday, September 11, 2015
Let's say you're a brand. We don't have to convince you th ...
- Depp And Dior, Deconstructed
Video Critique, Larry Dobrow - Thursday, September 10, 2015
Alright, no time for a beat-around-the-bush/mock-own-hair-and-obliviousness-and-inability-to-match-socks intro here today. There's another hau ...
- Havas Signs Genero Deal
Around the Net In MAD London, Sean Hargrave - Wednesday, September 9, 2015
Havas Media Group has signed an agreement with Genero, the online communi ...
- Exponential Partners With Moat, Will Only Charge When Video Ads Deemed 'Viewable'
Real-Time Daily, Tyler Loechner - Tuesday, September 8, 2015
Digital ad tech firm Exponential Interactive, which is home to online ...
- How Mobile Video Will Get Even More Awesome
Mobile Insider, Ben Frederick - Tuesday, September 8, 2015
This week Google, Intel, Netflix, Cisco, Mozilla, Microsoft and Amazon announced t ...
- Combating Video Ad Blindness: Seamless Integration Into User Experience
Video Insider, Alvin Bowles - Friday, September 4, 2015
Autoplay videos with pre-roll ads drastically improve the chances of a billabl ...
- What's Next For The Ad Industry As It Adopts HTML5, Sunsets Flash
MediaDailyNews, Laurie Sullivan - Thursday, September 3, 2015
As browsers quickly drop their support for Flash, advertisers and their agen ...
- Music & Charitable Giving Key to Back-to-School Success For Old Navy, Target
Video Insider, Brian Shin - Friday, September 4, 2015
A notoriously difficult season to catch consumers' attention, back-to-school is a cruci ...
- UK YouTubers Set Amazon Record For DVD Pre-Orders
Around the Net In MAD London, Sean Hargrave - Thursday, September 3, 2015
The big screen debut of British YouTubers Caspar Lee and Joe Su ...
- FTC: Machinima Broke Law, Starcom Deal For Microsoft Cited
Daily Online Examiner, Wendy Davis - Wednesday, September 2, 2015
Online gaming network Machinima violated laws against deceptive advertising by secretly payi ...
- 3 Steps To Integrate Video With Email Marketing Automation
Email Insider, Loren McDonald - Thursday, September 3, 2015
Emails with "video" in the subject line have a 65% higher click-throu ...
- Horizon Organic Goes Viral With The Holderness Family
MAD, Larissa Faw - Wednesday, September 2, 2015
A new video from the family that created "Xmas Jammies" (16 milli ...
- How Mobile Video Will Get Even More Awesome
MoBlog, Ben Frederick - Thursday, September 3, 2015
This week Google, Intel, Netflix, Cisco, Mozilla, Microsoft and Amazon announced t ...
- Let Facebook Be Your Chair, Bridge, Universe
Video Critique, Larry Dobrow - Thursday, September 3, 2015
Hi, everybody! I'm out this week, so welcome to the first editi ...
- Half of Internet Homes Own Connected TV
Video Insider, Daisy Whitney - Thursday, September 3, 2015
Over-the-top services are playing nicely with traditional TV. About 40% of Intern ...
- Connected TV Devices Reach Tipping Point
Marketing Daily, Aaron Baar - Monday, August 31, 2015
John Buffone, executive director of NPD's Connected Intelligence service, tells "Marketing Daily ...
- Kanye For President? Crunching The VMA Social Media Numbers
TVBlog, Adam Buckman - Tuesday, September 1, 2015
Sunday night's chatter about Kanye West -- both pro and con ...
- Cox Launches Flare Kids for Child-Friendly Content
Around the Net In Publishing, Erik Sass - Monday, August 31, 2015
Cox Communications is launching a new app, Flare Kids, that is design ...
- Rolling Action
Real MAD, Stan Mack - Monday, August 31, 2015
...
- Vine Singing Sweeter Tune With New Music-Editing Tools
Social Media & Marketing Daily, Gavin O'Malley - Friday, August 28, 2015
Vine plans to sound a lot sweeter with several new music-editing tool ...
- Discovery Debuts First Virtual Reality Content
Around the Net in Video, Gavin O'Malley - Friday, August 28, 2015
If it comes, Discovery appears to be ready for the virtual reali ...
- GroupM Pounds Out Deal With BuzzFeed, Includes Proprietary Social Data Tool
MAD, Steve McClellan - Thursday, August 27, 2015
As part of the agreement, WPP units will enter into the fir ...
- Programmatic TV To Reach $17.3B Worldwide By 2019, Says IDC Report
RTBlog, Tyler Loechner - Friday, August 28, 2015
Earlier this year, projections from IPG Mediabrands' Magna Global noted that "programmat ...
- Violence On Video: It is The World We Live In
TVBlog, Adam Buckman - Friday, August 28, 2015
The videotaped murders of the two young newspeople in Roanoke on Wednesd ...
- Sorrell: Online Video Ad Growth Threatened By Faulty Measurement
MAD, Steve McClellan - Wednesday, August 26, 2015
WPP CEO Martin Sorrell told analysts Wednesday that he would welcome Rentr ...
- Most Video Streaming Comes From A Small Number Of TV Homes
MediaDailyNews, Wayne Friedman - Wednesday, August 26, 2015
Most video streaming continues to come from a small number of ...
- Google's Programmatic Walls Get Higher By Removing YouTube From AdX
Programmatic Insider, Tyler Loechner - Thursday, August 27, 2015
Google recently announced it will remove YouTube inventory from the DoubleClick ...
- I Miss My MTV
Video Critique, Larry Dobrow - Thursday, August 27, 2015
I just finished reading "I Want My MTV," a book so brisk ...
- Cablers Gain Broadband Subs; Live Video Viewing Rises for Pay-TV Operators
Video Insider, Daisy Whitney - Thursday, August 27, 2015
Broadband is a thriving business for cable operators. Top cablers added mo ...
- Netflix Courting YouTube Stars With Licensing Deals
Around the Net In Media, Gavin O'Malley - Wednesday, August 26, 2015
Targeting teens and tweens, Netflix has started licensing content from popular YouTu ...