Arabian Radio NetworkOTT Market Reaches 90% of Digital Video Viewers, Report SaysVideo Insider, Daisy Whitney - Wednesday, October 7, 2015
The size of the streaming over-the-top video market in the United Stat ...
Rentrak Starts TV Ratings Service For Syndicated ProgramsMediaDailyNews, Wayne Friedman - Monday, October 5, 2015
After many years of offering TV station ratings and TV network viewi ...
Video Marketing Gaining Traction With B2BsResearch Brief, Jack Loechner - Tuesday, October 6, 2015
Marketing Charts notes that almost 9 in 10 marketing, sales and busine ...
Disney Finds Emotion Next Targeting Metric For Advertising, MarketingSearch & Performance Marketing Daily, Laurie Sullivan - Monday, October 5, 2015
Emotional response is becoming the next significant measurement tool to target advertisemen ...
Costa Seeks New Ways Of Unleashing PeriscopeAround the Net In MAD London, Sean Hargrave - Monday, October 5, 2015
Costa is looking to further integrate Periscope into its marketing strategy ...
Yahoo Expands Data Centers in WashingtonAround the Net in Search Marketing, Laurie Sullivan - Monday, October 5, 2015
Yahoo announced Monday that it will expand data center in Quincy, Washington, doubling the si ...
NEW! Pfister Faucet Is Scientific, Takes The 'Jobbies' Out Of 'Wawa'Out to Launch, Amy Corr - Friday, October 2, 2015
In a tongue-in-cheek video that launched Oct. 1, Pfister premiered its Clari ...
The Beat Goes OnReal MAD, Stan Mack - Monday, October 5, 2015
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Amazon, Bing, Google Product Ads Critical To Holiday Search CampaignsSearchBlog, Laurie Sullivan - Monday, October 5, 2015
Images and videos have become the hot ticket to attract consumers looki ...
YouNow Raises $15M For Real-Time Video Platform The Social Graf, Erik Sass - Monday, October 5, 2015
While Periscope and Meerkat may be better known for the time bein ...
Video Programmatic Set To Rocket In EuropeAround the Net in Real-Time, Sean Hargrave - Friday, October 2, 2015
Revenues from programmatic video ads are set to rocket in Europe duri ...
Hulu Outlines Steady Rollout Of Programmatic VideoAround the Net in Real-Time, Sean Hargrave - Friday, October 2, 2015
"We're going to crawl, walk, run on this," said Mike Hopkins, C ...
NEW! Sidney Crosby And Nathan MacKinnon Work The Drive-Thru At Tim HortonsOut to Launch, Amy Corr - Thursday, October 1, 2015
What happens when NHL phenoms Sidney Crosby and Nathan MacKinnon take ov ...
Mobile Is The Future! (Or Maybe Just The Present)Mobile Insider, P.J. Bednarski - Thursday, October 1, 2015
Virtually every panel at Advertising Week gets down to being about t ...
Any Screen Suitable For Any ContentResearch Brief, Jack Loechner - Thursday, October 1, 2015
According to Ooyala's quarterly Global Video Index, younger consumers continue to dri ...
Which Presidential Candidates Do The Best Advertising, Marketing?Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 30, 2015
Which Presidential candidates are best at reaching the correct audience with target ...
Sports Illustrated/WebMD 'Comeback' Debut Is A DudVideo Critique, Larry Dobrow - Thursday, October 1, 2015
I am incapable of shaking the habit of reading "Sports Illustrated" eve ...
YouTube Pushes Buy ButtonAround the Net in Search Marketing, Laurie Sullivan - Wednesday, September 30, 2015
YouTube said it would make it easier for advertisers to pair the ...
NEW! Orbit Gum Sends Nikki Glaser On Coffee Dates For #NationalCoffeeDayOut to Launch, Amy Corr - Tuesday, September 29, 2015
An app to test your handshake at Advertising Week. Nike Running celebrat ...
Nissan Europe Creates 'Truckerball,' A Soccer Game On Back Of Moving Trucks Out to Launch, Amy Corr - Wednesday, September 30, 2015
To support a global partnership with the UEFA Champions League,
Nissan EuropeMost Consumers Satisfied Enough With Pay-TV ProvidersVideo Insider, Daisy Whitney - Wednesday, September 30, 2015
Most consumers don't have a huge interest in switching pay-TV providers ...
Magna Global: Programmatic Ad Spend Will Reach $37 Billion By 2019MAD, Steve McClellan - Monday, September 28, 2015
According to Magna Global's just issued report, programmatic ad spend will accou ...
Yahoo Rolls Programmatic Under BrightRollReal-Time Daily, Laurie Sullivan - Monday, September 28, 2015
Starting today, all of Yahoo's programmatic advertising technology will connect under t ...