- Twitter To Launch Video Ad Unit To Improve View Rates, Recall
Digital News Daily, Gavin O'Malley - Monday, August 19, 2019
Twitter is expected to launch a new video ad unit that charg ...
- Walmart's Flipkart App Integrates Video, Instagram-Like Shopping
Digital News Daily, Karlene Lukovitz - Monday, August 19, 2019
Walmart is beating Facebook's Instagram to the hotly contested Indian market, a ...
- HBO Max Plan Off To 'Rocky Start'?
Digital News Daily, Karlene Lukovitz - Monday, August 19, 2019
'NY Post' reports that some 'insiders' are unhappy with the management sty ...
- Building Authentic Brand Impact With Video
Media Insider, Steven Rosenbaum - Monday, August 19, 2019
NGOs, nonprofits, and brands need a new chair in the C suit ...
- AI For Media, Marketing & Advertising
MediaDailyNews, The Editor - Sunday, August 18, 2019
MediaPost is offering an innovative, new "blended learning" approach to continuing educati ...
- Continued Consolidation Of TV Industry Means More Focus On Ad Tech
Media Insider, Dave Morgan - Thursday, August 15, 2019
The ViacomCBS reunion is likely to follow a game plan well kno ...
- Discovery, Inc., Gamut Partner To Offer Local OTT Ad Inventory
Digital News Daily, Karlene Lukovitz - Tuesday, August 13, 2019
The partnership will enable advertisers to scale their local-market OTT campaigns "wi ...
- Philly Cream Cheese, VW First Ads To Run Afoul Of UK Anti-Gender Stereotyping Rules
Digital News Daily, Karlene Lukovitz - Wednesday, August 14, 2019
Britain's TV ad pre-approval org, Clearcast, disagrees with Advertising Standards Authority's interpretatio ...
- 'OTT Affluencers' Wield Outsized Influence...And Welcome Advertising
Video Insider, Karlene Lukovitz - Tuesday, August 13, 2019
Advertisers and platforms would do well to pay close attention to Ipsos ...
- CBS Sees Streaming, Ad Revenue Bumps, Plans News-Streaming Expansion, All Access Kids' Shows
Digital News Daily, Karlene Lukovitz - Friday, August 9, 2019
Q2 ad revenue rose 7% and streaming services drove a 13% ga ...
- Disney+ To Be Bundled With Hulu, ESPN+ For $12.99 Per Month
Digital News Daily, Karlene Lukovitz - Wednesday, August 7, 2019
The bundle is meant to drive rapid subscriber growth for Disney+ a ...
- Video Games Share Blame For Mass Shootings, Trump, Republicans Claim
Marketing Daily, P.J. Bednarski - Monday, August 5, 2019
Republicans linked "a video game industry that teaches young people to kil ...
- Tubi Takes On The Big Guys With Cheeky Urban Campaign
Video Insider, Karlene Lukovitz - Tuesday, August 6, 2019
Billboards in four major markets encourage viewers to "cheat" on paid Netfl ...
- Businessweek: The Streaming Wars Will Be Bloody
Around the Net In Digital, Karlene Lukovitz - Friday, August 2, 2019
"By this time next year, AT&T's WarnerMedia division, Comcast's NBCUniversal, Walt Disne ...
- CBS All Access Announces App Redesign, New Programming, Projects 25M Subs By 2022
Digital News Daily, Karlene Lukovitz - Friday, August 2, 2019
CBS "doesn't fear" the coming onslaught of SVOD competitors from other maj ...
- Apple TV Channels Hub Adds CBS All Access To Its Services Roster
Digital News Daily, Karlene Lukovitz - Thursday, August 1, 2019
Launched in March as part of the Apple TV app's redesign, t ...
- YouTube Rolls Out CPM-Based Masthead Buys
Digital News Daily, Karlene Lukovitz - Wednesday, July 31, 2019
In addition to cost-per-day buys reaching all YouTube homepage visitors, the n ...
- Analyst: Cord-Cutting Has Gotten 'Freakin' Ugly,' Ad Growth Also Suffering
Digital News Daily, Karlene Lukovitz - Tuesday, July 30, 2019
Michael Nathanson projects flat advertising growth for cable operators' Q2, reflecting continu ...
- Let's Get Real About Tech And The Consumer 'Experience'
Video Insider, Karlene Lukovitz - Tuesday, July 30, 2019
At this point, not having their financial information and privacy routinely violat ...
- Subscription Costs Pile Up
Media Insider, Steven Rosenbaum - Monday, July 29, 2019
In an increasingly large series of little bites, the monthly "rental" bi ...
- Poll: $21 Is The Sweet Spot For Total Monthly Streaming Services
Digital News Daily, Karlene Lukovitz - Thursday, July 25, 2019
Results of a Hollywood Reporter, Morning Consult survey spotlight the crucial batt ...
- CBS Reports Spike In All Access Subs During Ongoing AT&T Blackout
Digital News Daily, Karlene Lukovitz - Thursday, July 25, 2019
CBS criticizes AT&T's record with blackouts and claims it's available to negotiat ...
- How Much TV Do You Actually Watch?
Media Insider, Cory Treffiletti - Wednesday, July 24, 2019
You pay for the privilege of accessing thousands of television shows, b ...
- Will Users Ever Get Centralized, Cross-Platform Video Content Access?
Video Insider, Karlene Lukovitz - Tuesday, July 23, 2019
Ultimately, platforms that expect to survive the Darwinian streaming environment won't ha ...
- Targeting Platform Zefr Sells Video ID Units To Vobile
Television News Daily, Wayne Friedman - Friday, July 19, 2019
Zefr's businesses, RightsID and ChannelID, will be sold for an estimated purcha ...
- Why Netflix Will Never Become Ad-Supported
Video Insider, Joe Mandese - Tuesday, July 16, 2019
On the eve of Netflix's Q2 earnings report Wednesday, it's worth reviewi ...
- Research: 'Stranger Things' Driving New, Return Subscribers For Netflix
Digital News Daily, Karlene Lukovitz - Wednesday, July 10, 2019
A survey and analytics add support for Netflix's boasts about the show ...
- BBC Invests In Katzenberg, Whitman VOD Startup
Digital News Daily, Karlene Lukovitz - Wednesday, July 10, 2019
The UK media group's studio will produce a nature series for t ...
- NYC Effort Discourages Opioid Misuse
Marketing Daily, Tanya Gazdik - Wednesday, July 10, 2019
The campaign features a man trapped in a prescription bottle with t ...
- 'NY Times' Documents The 'Great Race To Rule Streaming Media'
Around the Net In Digital, Karlene Lukovitz - Wednesday, July 10, 2019
The piece explores the big players' escalating battle to win consumers' attenti ...