- Brand Recall Heightened By Adding Video Ads To Social Media
Digital News Daily, Gavin O'Malley - Wednesday, September 18, 2019
Brands running video ads on social media saw shifts in brand perceptio ...
- 'Peacock' Enters Increasingly Crowded D2C Video Marketplace
Research Intelligencer, Joe Mandese - Wednesday, September 18, 2019
NBC's Peacock, a subscription video-on-demand (SVOD), is the latest entrant in ...
- Navigating the In-App Ecosystem
Show Daily, Nina Lentini - Wednesday, September 18, 2019
"Remember getting lost? My kids are, like, that's so stupid. I don ...
- Where Marketers Allocate Media Budgets And How Much They Plan To Spend
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 17, 2019
Some 25% of marketers surveyed said they aren't prepared to use chatbot ...
- Time Spent Watching Online Video Expanding To 100 Minutes Daily, Ad Budgets Set To Follow
MediaDailyNews, Joe Mandese - Monday, September 16, 2019
Time spent watching online video will expand more than 20% over t ...
- Nielsen Gracenote Starts New ID System For TV/Movie Content
Television News Daily, Wayne Friedman - Thursday, September 12, 2019
Looking to improve TV/movie owners' content tracking abilities and resolve consumers' search/discove ...
- Virtual Pay TV Services 'Use' Down Versus A Year Ago
Television News Daily, Wayne Friedman - Tuesday, September 10, 2019
Overall, TiVo says live TV still sees the strongest results from viewer ...
- TiVo: Number Of OTT Services Used Soars To 7.2
Research Intelligencer, Joe Mandese - Tuesday, September 10, 2019
While many U.S. households are sticking with traditional cable or satellite package ...
- 'Tis The Season For Billboards Promoting The New Fall Shows
TVBlog, Adam Buckman - Tuesday, September 10, 2019
Here in New York, the new fall TV shows are being ballyhoo ...
- Help For Poor Video (Especially Live Streaming) Experience May Be On The Way
Video Insider, Karlene Lukovitz - Tuesday, September 10, 2019
The use of new-breed tech capable of reducing video delays and multi-devi ...
- 'Thrillist' Signs Distribution Video Deal With JetBlue
Publishers Daily, Melynda Fuller - Friday, September 6, 2019
The food, drink, travel and entertainment site will stream "What to Kn ...
- Xandr Launches Premium TV, Video SSP Platform Xandr Monetize
Television News Daily, Wayne Friedman - Thursday, September 5, 2019
AT&T's advanced ad unit Xandr is launching a supply-side platform for premi ...
- Rust-Oleum 'Lets Go,' Wins Higher Brand Lift, Longer Life
The MediaPost Cases, Nina Lentini - Friday, September 6, 2019
"We weren't talking like a brand. We wanted to make it simple ...
- Land O'Lakes Raises Brand Perception By Telling Its Story
The MediaPost Cases, Nina Lentini - Monday, September 9, 2019
Perception after media coverage of its SXSW event went from 40% ...
- Global SVOD Subs Racing Toward 1B; Disney+ Pegged At 75M By 2024
Digital News Daily, Karlene Lukovitz - Wednesday, September 4, 2019
But global pay-TV revenues are forecast to fall 14% due to low ...
- MRC Finalizes Cross-Media Standard, Revises Duration Weighting To 'Relative' Approach
MediaDailyNews, Joe Mandese - Wednesday, September 4, 2019
The final version of the ad and media industry's new standards includ ...
- For TV Networks, Fewer Pilots: Shows Faster To Market -- Or Just More Content?
TV Watch, Wayne Friedman - Wednesday, September 4, 2019
There are 32% fewer pilots now for TV networks than four yea ...
- ASA Decisions Need To Speed Up And Ban Ads Before Campaigns Finish Anyway
London Blog, Sean Hargrave - Thursday, August 29, 2019
It is clearly run off its feet -- but decisions to b ...
- IMDb TV Bows Mobile Apps, Sweetens Deals To Attract Exclusive Content
Digital News Daily, Karlene Lukovitz - Wednesday, August 28, 2019
To woo content producers, Amazon is now willing to offer licensing fee ...
- Jack Link's Beefs Up Media Buys; Awareness Jumps
The MediaPost Cases, Nina Lentini - Wednesday, August 28, 2019
CMO Tom Dixon noted at MediaPost's Brand Insider Summit: "We had l ...
- Golf Digest, GolfTV Debut Tiger Woods' Video Series
Publishers Daily, Melynda Fuller - Monday, August 26, 2019
The series, dubbed "My Game: Tiger Woods," features 10-minute episodes released ...
- Disney+ Ups The Ante With 4K, 4 Streams, Star-Studded Lineup
Digital News Daily, Karlene Lukovitz - Monday, August 26, 2019
Netflix requires a premium $15.99 sub to get 4K, four streams. N ...
- Q2 Was The Best Of Programmatic Ad Quality, Q2 Was The Worst...
RTBlog, Joe Mandese - Monday, August 26, 2019
Mixed signals are coming from two reputable sources on the quality ...
- Twitter Launches Six-Second Ad-Buying Metric
Around the Net In MAD London, Sean Hargrave - Wednesday, August 21, 2019
Twitter is now offering video advertisers the chance to bid on six-seco ...
- Omniverse Says It's Shutting Down After Piracy Suit, Seeks Mediation
Digital News Daily, Wendy Davis - Tuesday, August 20, 2019
In new court papers, Omniverse One World Television, sued earlier this ye ...
- Report: YouTube Planning To Drop Targeted Ads In Kids' Videos
Digital News Daily, Karlene Lukovitz - Wednesday, August 21, 2019
If implemented, the move would be less detrimental to YouTube's ad reven ...
- Search Low Priority For Marketers In 2020, Video Tops List
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 21, 2019
Video marketing was cited as important to marketing strategies by 76%, follow ...
- Cable Systems Record Slightly Lower Ad VOD Impressions
Television News Daily, Wayne Friedman - Monday, August 19, 2019
Canoe Ventures says there were 6.7 billion ad impressions in Q2, do ...
- Apple TV+ To Launch In November, More Disney+ Details Also Emerge
Video Insider, Karlene Lukovitz - Tuesday, August 20, 2019
Apple TV+ may be priced at $9.99 per month. Disney+ will ...
- Twitter To Launch Video Ad Unit To Improve View Rates, Recall
Digital News Daily, Gavin O'Malley - Monday, August 19, 2019
Twitter is expected to launch a new video ad unit that charg ...