- TikTok Parent In Legal Battle With Baidu Over Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 30, 2019
ByteDance, which is aggressively building a search engine to potentially rival Baid ...
- Shoppable Video Promises New Brand Opportunities
Video Insider, Karlene Lukovitz - Tuesday, December 31, 2019
TikTok and other social platforms are pushing quickly into shoppable content capabilitie ...
- CTV To See Sharp Q3 Gains Versus Other Digital Platforms For Video
Television News Daily, Wayne Friedman - Tuesday, December 24, 2019
Although the U.S. TV/video ad market overall is expected to see ...
- Vimeo Asks Judge To Send Fight Over Facial Recognition To Arbitration
Digital News Daily, Wendy Davis - Monday, December 23, 2019
An Illinois resident has no right to proceed with a federal class-acti ...
- Verizon Media's Ivan Markman On 2020's Major Video Trends
Video Insider, Karlene Lukovitz - Tuesday, December 24, 2019
The chief business officer sees AVOD starting to gain advantage in ...
- Video Arrives As A Tool For Email Marketers
Around the Net in Email, Ray Schultz - Friday, December 20, 2019
With 98% of email clients not supporting video, the time has co ...
- On The Clock: Why Marketers Should Consider TikTok
Marketing Insider, Kelly Taylor - Friday, December 20, 2019
With its steady rise, the platform is testing more advertising capabilities, wi ...
- Renault Tests New Vertical Video Ad Format, Sees 97% Completion Rate
Digital News Daily, Laurie Sullivan - Tuesday, December 17, 2019
The side-by-side content and ad unit seem to create a tighter bo ...
- Magna: Netflix, Quibi Are 'Vulnerable,' Get Ready For 'Superbundles'
Digital News Daily, Karlene Lukovitz - Wednesday, December 18, 2019
The new report from Magna and IPG Media Lab seems to fav ...
- The Other Streaming War: Live Gaming
Digital News Daily, - Monday, December 16, 2019
Gaming has risen as a dominant form of entertainment. With Twitch's effor ...
- Hulu Lets Brands Target Binge Watchers, Woo Them With New Ad Formats (Including Ad-Free Episodes)
Advanced TV Insider, Karlene Lukovitz - Friday, December 13, 2019
The streamer is demonstrating the power of OTT, on-demand user data a ...
- In Brands We Trust: Why Consumers Open Mails
Email Insider, Ray Schultz - Thursday, December 12, 2019
The benchmark study shows open and click rates are down from la ...
- TV Is THE Metaphor For Video's Future
Media Insider, Dave Morgan - Thursday, December 12, 2019
New devices have neither supplanted television's unique role in delivering video, n ...
- Digital Sports Video Viewing Growing On Mobile, Low Completion Rates
Television News Daily, Wayne Friedman - Wednesday, December 11, 2019
A Brightcove analysis shows that mobile devices for sports are used primari ...
- Xandr Selling Video 'Pause Ads' For Linear, As Well As On-Demand
Digital News Daily, Karlene Lukovitz - Tuesday, December 10, 2019
Xandr CEO Brian Lesser said the format is non-interruptive, 100%-viewable and brand-saf ...
- Google Urges FTC To Weaken Children's Privacy Rules
Digital News Daily, Wendy Davis - Tuesday, December 10, 2019
Google argues that adults as well as children watch videos aimed ...
- TiVo Taps SpotX As Its Ad-Supported CTV Inventory SSP
Digital News Daily, Karlene Lukovitz - Wednesday, December 11, 2019
SpotX will programmatically manage, sell and optimize TiVo's video ad inventory a ...
- Predictions 2020: Search, Performance Marketing, Video, Programmatic, Data, AI
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 11, 2019
To demystify future trends from search to programmatic and online video, "Sear ...
- Sprint Takes GumGum's 'Breakthrough' In-Video Ad Unit In Beta For A Spin
Digital News Daily, Laurie Sullivan - Tuesday, December 10, 2019
Sprint began beta testing in November an alternative to pre- and mid-ro ...
- Video Streamers' National TV Spending Rising Sharply
Television News Daily, Wayne Friedman - Monday, December 9, 2019
Video streaming services have dramatically upped their national/regional TV marketing efforts f ...
- Historical Consumer Spending Won't Help Premium Streaming Services' Finances: Analyst
Television News Daily, Wayne Friedman - Monday, December 9, 2019
Steady but not soaring historical consumer spending on all kinds of vid ...
- Comcast CFO: Peacock Has Five-Year Break-Even Plan, AVOD Model Focus
Video Insider, Karlene Lukovitz - Tuesday, December 10, 2019
Michael Cavanagh says the plan includes $2 billion in investments (including "meaningf ...
- As Global Economy Weakens, Agencies Forecast 4% Growth (Give or Take) For 2020
MAD, Larissa Faw, Steve McClellan - Monday, December 9, 2019
A weakening global economy will keep underlying ad-spend growth in the m ...
- Internet Continues To Be Global Ad Growth Driver: Video, Social Hottest Sub-Segments
Research Intelligencer, Joe Mandese - Monday, December 9, 2019
Digital media, especially internet display, video and search advertising, continue to ...
- TiVo Adds Amazon Prime Video App To Pay-TV Devices
Digital News Daily, Karlene Lukovitz - Tuesday, December 3, 2019
Amazon is pushing to extend its distribution on traditional video platforms, a ...
- Netflix Gains Access To 300M Global Pay-TV Homes Via 'Onboarding' Deals
Video Insider, Karlene Lukovitz - Monday, December 2, 2019
Set-top-box integration deals with more than 100 big pay-TV operators around t ...
- TV Services Explode: Is Free TV Over?
Media Insider, Steven Rosenbaum - Monday, December 2, 2019
So, are you enjoying a ton more TV these days? I ho ...
- Ad Council Forms Partnership With NYIAX, Opens Door To Donations From New Publishers
MediaDailyNews, Laurie Sullivan - Sunday, December 1, 2019
The Ad Council has formed a partnership with NYIAX, an upfront marketpla ...
- Fashion Brand Oasis Scores With Video Embedded In Emails
Around the Net in Email, Ray Schultz - Friday, November 29, 2019
Fashion retailer Oasis has realized a 175% revenue increase from emails featuri ...
- Ad-Tech Company Sues Google For Anti-Competitive Behavior
Digital News Daily, Karlene Lukovitz - Wednesday, November 27, 2019
Atlanta-based premium video-targeting platform Inform, acquired by a digital media holding compa ...