- Media Urged To Stop Showing Details Of Terror Attacks
Around the Net In MAD London, Sean Hargrave - Tuesday, October 8, 2019
The media must stop making "gratuitous" references to terrorist atrocities, such ...
- Facebook To Pay $40 Million To Settle Lawsuit Over Inflated Video Metrics
Digital News Daily, Wendy Davis - Monday, October 7, 2019
The settlement agreement calls for at least $28 million to be distribut ...
- ESPN To Produce Daily Sports Programming For Katzenberg's Quibi
Digital News Daily, Karlene Lukovitz - Tuesday, October 8, 2019
Disney's ESPN brand joins NBC and BBC news brands as content partne ...
- Emotional AI Can Help Marketers Raise The Creativity Bar
MAD London, Mihkel Jaatma - Monday, October 7, 2019
Artificial intelligence can tell marketers whether their online video marketing efforts wi ...
- Page-to-Screen: Conde Nast Programs Its Future in Video
Show Daily, Nina Lentini - Friday, October 4, 2019
"Don't be afraid to explore foreign territories, and be ready to learn ...
- Study: 'Nontraditional' Video Ad Formats On OTT Platforms Growing
Digital News Daily, Wayne Friedman - Wednesday, October 2, 2019
Marketers using "nontraditional" video ad formats on OTT platforms look to doub ...
- Five Steps To Mastering Programmatic Video
MAD London, Bill Swanson - Thursday, October 3, 2019
The rise of programmatic video is meteoric, but brands must understand nuan ...
- Nissan Puts Drivers In The Virtual Reality Seat
The MediaPost Cases, Nina Lentini - Thursday, October 3, 2019
To enhance authenticity, Tech Drive was shot live, in a real ca ...
- Streaming Services Missing Out on Hispanic Market
Marketing Insider, Jose Villa - Wednesday, October 2, 2019
The Hispanic streaming video audience has not been consistently, strategically or significant ...
- CTV Achieves Critical Mass, Surpasses 50% Of Video Ads 'Served'
Research Intelligencer, Joe Mandese - Wednesday, October 2, 2019
By at least one representative measure -- share of video ads serv ...
- Acura Goes Cross-channel For RDX Launch
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
Through highly engaging creative units and strategic ad placement, the campaign allow ...
- MGM's 'Roll The Dice' Game Show Wins Over Fans
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
"Roll The Dice" showcased MGM's hottest Vegas entertainment at its properties ...
- YouTube TV Debuts On Fire TV Devices
Digital News Daily, Karlene Lukovitz - Monday, September 30, 2019
The streaming app has been added to Fire TV devices two mont ...
- ByteDance Estimated To Take In $7B In Revs First 6 Months Of 2019
Digital News Daily, Gavin O'Malley - Monday, September 30, 2019
The video-sharing platform has firmly established itself as one of the mo ...
- Q&A With Freshly's Kristina Lock
MediaPost Connect, Nina Lentini - Monday, September 30, 2019
Lock, the associate director for TV/video advertising at Freshly will present ...
- Frank's RedHot Sauce Tweets Its Way To Red-hot Results
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
People were invited to use emojis on Twitter to pair the chi ...
- Samsung Leverages Gamers' Motivations To Sell Galaxy Note9
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
The strategy was to use gaming to demonstrate the Note9's hidden trai ...
- Subway's Gamified Ads Lead To Very High Conversion Rate
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
The ads engaged users with hit after hit of reward, and Subw ...
- Netflix Converts Doubters Into Early Evangelists
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
A three-phase, constantly evolving launch campaign excited fans of the genre, amplifi ...
- Vimeo Hit With Biometric Privacy Lawsuit
Digital News Daily, Wendy Davis - Friday, September 27, 2019
An Illinois resident says Vimeo's newly acquired Magisto app violates a sta ...
- Downloading TV Content Via Mobile Devices Is On The Rise
Television News Daily, Wayne Friedman - Friday, September 27, 2019
Downloading TV content on mobile devices by consumers when they are unab ...
- Vox Media Buys New York Media To Further Expand Video, Other Channels
Digital News Daily, Karlene Lukovitz - Wednesday, September 25, 2019
The companies' combined sites will have an estimated 125 million monthly unique ...
- Purina Features Budweiser Clydesdales In Video Series
Marketing Daily, Tanya Gazdik - Tuesday, September 24, 2019
"This campaign has given us a platform to showcase horses with uniq ...
- 'BuzzFeed,' Group Nine Media, Insider To Form Video Ad Sales Alliance
Publishers Daily, Melynda Fuller - Tuesday, September 24, 2019
The yet unnamed group plans to sell advertising across each company's website ...
- Q&A With Conde Nast Entertainment's Friedrich
MediaPost Connect, Nina Lentini - Tuesday, September 24, 2019
Kathryn Friedrich, EVP, GM of Operations, will keynote a speech on "Page-to-Scree ...
- Report: Premium Video Ad Campaigns That Target Audiences A Small But Growing Segment
Television News Daily, Wayne Friedman - Monday, September 23, 2019
FreeWheel says just 7% of all U.S. ad views were "audience targeted ...
- Videa Starts Open-Source APIs For Data For Local TV Advertising
Television News Daily, Wayne Friedman - Tuesday, September 24, 2019
Videa has started up what it says is the industry's first fre ...
- Researchers Find Malicious Auto-Redirect Ads In Programmatic Video
Digital News Daily, Laurie Sullivan - Friday, September 20, 2019
A new form of auto-redirect malvertising hidden in the code of programmatical ...
- Why SVOD + The Big 3 Will Benefit DOOH
RTBlog, Joe Mandese - Monday, September 23, 2019
The migration of viewers from linear TV to online video has so ...
- TiVo Survey: OTT Viewing Time Approaching Live TV
Digital News Daily, Karlene Lukovitz - Thursday, September 19, 2019
TiVo's Q2 video trends survey also finds 31% saying they do n ...