- From Anti-Aging To Pro-Aging: Marketers Discover Their Next Trillion-Dollar Audience
Research Intelligencer, Rob Williams - Tuesday, July 7, 2026
For decades, brands sold wrinkle cream. Now they can sell a lifestyl ...
- England World Cup Victory Scores Record 23.1M U.S. Viewers
Television News Daily, Wayne Friedman - Tuesday, July 7, 2026
Telemundo had 9.4 million viewers with Peacock at 13.0 million, according ...
- World Cup Loss To Belgium Scores 42M U.S. Viewers
Television News Daily, Wayne Friedman - Tuesday, July 7, 2026
Fox, FS1, and digital services posted 30 million average viewers - wi ...
- End Game? Gaming 'Set-Top-Box' Business
TV Watch, Wayne Friedman - Tuesday, July 7, 2026
Direct, digital-access internet TV systems have made set-top boxes irrelevant, as ...
- Comcast's Soon-To-Be-Spun-Off Sky Buying U.K.'s ITV Operations
MediaDailyNews, Joe Mandese - Monday, July 6, 2026
Less than a week after announcing plans to spin off NBCU a ...
- AI Fast-Tracks Open Web's Collapse
Performance Marketing Insider, Laurie Sullivan - Monday, July 6, 2026
For every hour spent online searching for information, only 15 minutes ...
- Home Ownership Is Back, And Mom's Basement Is Losing Market Share
Research Intelligencer, Rob Williams - Monday, July 6, 2026
The American Dream is being rediscovered as more people say it's bett ...
- Comcast Gives Up Old-School Media Model: Fox-Roku Steps In
TV Watch, Wayne Friedman - Monday, July 6, 2026
Roku has seen rapid growth in viewing and ad revenue, but i ...
- America@250: The Media Manifest
Marketing Politics Weekly, Joe Mandese - Saturday, July 4, 2026
Apologies for getting dark on what should be an uplifting celebration ...
- Pinterest Helps Advertisers Track Their Overseas Campaigns
Around the Net In Media, Ray Schultz - Thursday, July 2, 2026
Pinterest is offering a feature that will help advertisers better understand how their ad campaigns are doing in various countrie ...
- Heart & Soul Marketing Inserts Bar-S Hot Dogs Into History
MAD, Fern Siegel - Thursday, July 2, 2026
The brand uses parody as a promotional tool. ...
- Ogilvy, Audi 'Driven' To Promote Performance Excellence
MAD, Fern Siegel - Thursday, July 2, 2026
The 30-second spot complements the Summer of Audi sales. ...
- Nielsen Audio Updating Methods, Puts Diary Accreditation On Hiatus
MediaDailyNews, Joe Mandese - Thursday, July 2, 2026
Nielsen this week informed clients it has put its MRC accreditation f ...
- Reddit Unveils Ad Variant Testing Tool
MediaDailyNews, Colin Kirkland - Thursday, July 2, 2026
Advertisers running campaigns on Reddit now have the option to directly compa ...
- Tech Billionaires Now Control The Most Visible Newsrooms In The U.S.
Around the Net In Media, Ray Schultz - Wednesday, July 1, 2026
The media business is being increasingly shaped by a small group ...
- How General Mills Hopes To Win America's Grocery Crisis
CPG Insider, Sarah Mahoney - Thursday, July 2, 2026
By cutting $3 billion and investing in innovation and marketing, the compa ...
- Hornet Launches Creative Agency Perfect Stranger, Combines Skill Sets
MAD, Fern Siegel - Wednesday, July 1, 2026
The alliance offers brands an integrated approach to strategy, design and advertis ...
- Kevin Costner Ad Aligns Omaha Steaks With U.S. History
MAD, Fern Siegel - Wednesday, July 1, 2026
The campaign locates the dinner table as a symbol of enduring connect ...
- WPP Enterprise Solutions Outlines Services
MAD, Steve McClellan - Thursday, July 2, 2026
Additional capabilities will be announced in the future, according to the comp ...
- Nike Rewrites Marketing Playbook, With Mixed Results
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, July 1, 2026
Short-term challenges persist, complicating the company's comeback story. ...
- Performance TV Electrified - Finally - By CTV
Media Insider, Dave Morgan - Thursday, July 2, 2026
With the digital/TV divide collapsed by CTV, digitally driven linear will ...
- Meta Names CMO Alex Schultz First Chief Data Officer
MediaDailyNews, Colin Kirkland - Wednesday, July 1, 2026
Meta's Chief Marketing Officer Alex Schultz will become the tech giant's fir ...
- TikTok Launches Agentic Marketplace For Ad Partners
MediaDailyNews, Colin Kirkland - Wednesday, July 1, 2026
TikTok, which has opened its ad platform to third-party AI agents, ...
- Ad Spend Data Reveals K-Shape To U.S. Ad Economy
MediaDailyNews, Joe Mandese - Thursday, July 2, 2026
"Consumer headwinds are already flowing through to advertising budgets," the analysts ...
- Microsoft Invests $2.5B In AI Consulting Business
MediaDailyNews, Laurie Sullivan - Thursday, July 2, 2026
Microsoft announced the "Microsoft Frontier Company" on Tuesday as a new operati ...
- We Are Social Ups Senior Leadership In AI, Strategy And Operations
People on the Move, Fern Siegel - Wednesday, July 1, 2026
The appointments reflect the agency's 20% YoY growth in the U.S. ...
- Programmatic Shift: Impact Of Agentic Media Buying
Performance Marketing Insider, Laurie Sullivan - Thursday, July 2, 2026
Data released this week examines agentic media buying in programmatic advertising a ...
- Your Next Focus Group May Be 1,000 AI Shoppers As Ipsos Bets On Digital Twins
Research Intelligencer, Rob Williams - Thursday, July 2, 2026
Digital twins aren't generic chatbots wearing fake mustaches and claiming to understa ...
- World Cup Brand Ads Getting Higher 'Attention'
Television News Daily, Wayne Friedman - Thursday, July 2, 2026
On Fox networks, the average attention index for marketers is 121. Wor ...
- Mia Hamm, Emma Sears Score Attention For Pain Relief
MAD, Fern Siegel - Tuesday, June 30, 2026
Joining with Tylenol, the soccer-star duo encourages fans to share their stor ...