- YouTube Looks To Boost Creator Revenue, Expands Into Memberships, Merchandising
Digital News Daily, Alex Weprin - Friday, June 22, 2018
YouTube announced at Vidcon that it would add memberships and merchandising opportuniti ...
- 6-Second Commercials Are Dumb
Television News Daily, Steve Sternberg - Friday, June 22, 2018
Any time TV networks try to change ad formats or lengths, the ...
- YouTube Launching 'Creative Suite' For Brands
Digital News Daily, Alex Weprin - Wednesday, June 20, 2018
The new product, announced Wednesday at Cannes, combines three new tools ...
- Adobe To Demonstrate New Video Platform Project Rush At VidCon 2018
Digital News Daily, Laurie Sullivan - Tuesday, June 19, 2018
Project Rush aims to attract the average YouTube creator. The suite ...
- Connected TV Fastest-Growing Platform For YouTube
Digital News Daily, Alex Weprin - Tuesday, June 19, 2018
The Google-owned video site YouTube still sees 70% of its watch ti ...
- Google Video Carousels Seen Replacing Thumbnails In Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 19, 2018
Google has introduced a new formatted video carousel to give searchers ...
- John Lewis' Christmas Campaign Ninth In YouTube's Top Ten Ad List
Around the Net In MAD London, Sean Hargrave - Wednesday, June 13, 2018
Campaign reports that John Lewis has made it into YouTube's Top ...
- Google Gives Brands Ads, Data To Compete On Price, Local Inventory
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 12, 2018
The always-on consumer has caught up with Google and now demands mo ...
- Is YouTube Still Disrespecting LGBT Creators?
Around the Net In Digital, Gavin O'Malley - Wednesday, June 6, 2018
A trans YouTube creator named Chase Ross says the video platform continu ...
- YouTube Asks Judge To Throw Out Complaint Over Kids' Privacy
Digital News Daily, Wendy Davis - Wednesday, June 6, 2018
The parent of a young YouTube user who allegedly was tracked ...
- Giant Media Releases Pre-Buy Brand Suitability Tool For YouTube
Digital News Daily, Alex Weprin - Monday, June 4, 2018
The tool, VuePlanner, provides "an analysis of the brand suitability and contextu ...
- YouTube Music Getting Good Reviews
Around the Net In Digital, Gavin O'Malley - Monday, May 28, 2018
Early reviewers have good things to say about YouTube’s first dedicated music-streami ...
- YouTube Takes Down 30 Violent Music Videos
Around the Net In MAD London, Sean Hargrave - Tuesday, May 29, 2018
YouTube has confirmed that it has taken down half the music vide ...
- Vevo To 'Phase Out' Owned And Operated Platforms
Digital News Daily, Alex Weprin - Thursday, May 24, 2018
The music video hosting service Vevo says it will instead focus ...
- Nielsen Adds YouTube TV To Local Ratings
Digital News Daily, Alex Weprin - Tuesday, May 22, 2018
YouTube TV had been added to Nielsen's national audience ratings through t ...
- YouTube To Launch Music Subscription And Premium Video Service
Digital News Daily, Alex Weprin - Thursday, May 17, 2018
The two new services will replace the company's YouTube Red subscription servic ...
- Former YouTube Exec Raises $50M To Fund Content Creators
Digital News Daily, Alex Weprin - Thursday, May 17, 2018
Initially the firm will focus on the North America and Asia-Pacific region ...
- Cisco 'Pauses' Advertising On YouTube Over Brand Safety Concerns
Digital News Daily, Alex Weprin - Friday, May 11, 2018
"At Cisco, we would rather not wait for something bad to happen ...
- Trevor Noah's Attack On Free Speech
Media Insider, Steven Rosenbaum - Monday, May 14, 2018
When the email came from YouTube notifying me that my Trevor No ...
- Panera Offers 1-Day Soup Freebie To Promote Delivery Rollout
Marketing Daily, Karlene Lukovitz - Tuesday, May 8, 2018
The chain is also promoting digitally ordered delivery - a core grow ...
- Google, YouTube To Reach $19B In Local Search Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 7, 2018
Google and YouTube continue to take search market share -- particularly ...
- YouTube Touts 'Responsibility' At NewFront
Digital News Daily, Alex Weprin - Friday, May 4, 2018
At YouTube's NewFront presentation Thursday evening, the Google-owned video platform sought ...
- YouTube Is The 'Sleeping Giant' Of OTT
Research Intelligencer, Joe Mandese - Friday, May 4, 2018
That's the way digital video platform optimizer Pixability describes YouTube in i ...
- YouTube Adding New Ad Options
Around the Net In Digital, Gavin O'Malley - Tuesday, May 1, 2018
Variety details some forthcoming ad options for YouTube brand partners, including ...
- YouTube TV Ads To Be Sold Via Google Preferred
Television News Daily, Wayne Friedman - Monday, April 30, 2018
Google will be extending its Google Preferred video advertising platform to se ...
- YouTube Still Smarting From String Of PR Messes
Around the Net In Digital, Gavin O'Malley - Sunday, April 29, 2018
Bloomberg considers YouTube’s efforts to regain its footing a year of unfortunate ...
- Wonderful Halos Goes Viral With Kid Video Stars
Marketing Daily, Karlene Lukovitz - Friday, April 27, 2018
Long branded videos featuring "Ryan" and "Evan" playing games have pulled near ...
- 'YouTube Remix' Set To Replace Google Play Music
Around the Net In Digital, Gavin O'Malley - Thursday, April 26, 2018
When Google launches its YouTube Remix platform later this year, it wi ...
- YouTube Touts Machine Learning In Battle Over Inappropriate Content
Digital News Daily, Alex Weprin - Tuesday, April 24, 2018
The company reported it removed eight million videos during the last quart ...
- YouTube Took Down 8.3m Videos In Q4 2018
Around the Net In MAD London, Sean Hargrave - Tuesday, April 24, 2018
YouTube has revealed that it removed 8.3m unacceptable videos in Q4 ...