by Joe Mandese
The next generation of Madison Avenue audience-targeting very likely will be fought over IP -- not the acronym for "Internet protocol," where so much … Read the whole story
by Laurie Sullivan
Adobe has teamed with NBC Olympics, a division of the NBC Sports Group, to stream the Winter Olympics from the Sochi 2014 game. The … Read the whole story
by Wayne Friedman
Although the game was a blowout, marketers may have still gotten their share of attention during the Super Bowl -- even in the waning … Read the whole story
by Wayne Friedman
Super Bowl viewership climbed steadily to around the 105 million level in the third and fourth quarter. The most-watched ads of the game were … Read the whole story
by Erik Sass
Univision Communications and Penske's Variety Media are expanding their content partnership with the creation of a new Spanish-language entertainment news brand, "Variety Latino - … Read the whole story
by Wendy Davis
In a motion filed with the court on Friday, FilmOn X argues that it should be able to intervene in aSupreme Court battle between … Read the whole story
by Laurie Sullivan
After DG's sale of its TV ad distribution operations, which execs expect to close Feb 7, its remaining businesses become available under the new … Read the whole story
by Wayne Friedman
A Super Bowl blowout did nothing to dissuade TV viewers from giving the big football event another all-time record as the most-watched TV program … Read the whole story
by Karl Greenberg
Did automakers get their money's worth? On the surface, you'd probably say, "Sure, the ones in ad pods up to and including Bruno Mars' … Read the whole story
by Wendy Davis
A federal appellate court has revived a class-action lawsuit accusing data aggregator Spokeo of violating the federal Fair Credit Reporting Act. Read the whole story
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by Amy Corr
Heated bus shelters. William Shatner is one protective dad. Let's launch! Read the whole story
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by Amy Corr
Driving should feel like ziplining through a busy city, according to an ad from Nissan Qashqai. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Will I need to start talking to my TV -- to help out my remote? "Turn to Food Network's 'Iron Chef,'" I might say, … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
In contrast to the Seattle Seahawks vs. the Denver Broncos, this year's Super Bowl brought a closely fought battle among some 50 or more … Read the whole story
COMMENTARY
by John Busby
Big events like the Academy Awards or Super Bowl may get the most media attention for their impact on digital activity, but marketers would … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Automakers battled it out during the Super Bowl at a cost of $4 million for 30 seconds of airtime, while Edmunds.com offered real-time stats … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Second-screen apps appear to be in a period of retrenchment. After a first stage of enthusiasm over the concept but underwhelming usage, we may … Read the whole story
COMMENTARY
by Gary Holmes
It's becoming increasingly apparent that "Downton Abbey," once lauded as an incisive depiction of the British class system, has largely abandoned class-based storylines in … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
What do advertisers, agencies and content providers think they're doing with online video, and where do they think its headed? It turns out they … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
After a long wait, developers finally get their hands on the SDK that connects their apps to the Google Chromecast device. We are bound … Read the whole story
COMMENTARY
by John Rowady, Op-Ed Contributor
Some things in life are so assumed to be associated with each other that it's almost impossible to imagine them apart - Butch Cassidy … Read the whole story