TVBlog
It seems as if NBC will not launch a new show these days without giving it a push from "The Voice." The problem is, the strategy doesn't always work. Read the whole story
The eight-year, $8.8 billion extension of the deal, which includes TV and digital, now extends through 2032. Under the new agreement, all opening, first- … Read the whole story
With ratings declining on traditional TV -- particularly on some cable channels -- it's a plus that there are other media where migrating audiences … Read the whole story
COMMENTARYAt the upfront, the network debuted Azteca RPM, which stands for Real-time Participation Media, a tool that will provide prospective advertisers with detailed measurement … Read the whole story
Sling TV is launching a new multi-stream service for $20 per month in a beta test that includes many Fox Networks Group channels. The … Read the whole story
Ad-serving and video platform SpotX on Wednesday said it saw global net revenue growth of 56% year-over-year in 2015. The company attributed the growth … Read the whole story
For this campaign, it was important to challenge the paradigm. "Minivans are not generally regarded as sexy, but something that you sell to a … Read the whole story
ESPN is asking a federal judge to dismiss Jason Pierre-Paul's invasion of privacy lawsuit. Read the whole story
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Wonder who will step up to the "premium video" category in this upfront? Think of big nontraditional TV digital video concerns. Until recently, traditional … Read the whole story
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Brands have moved past the first wave of multiscreen marketing, which simply meant running your 30-second spots during other online video content based on … Read the whole story
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TV ad spend on basketball's March Madness is second only to football's postseason numbers. A 30-second spot in the 2015 NCAA Championship game averaged … Read the whole story
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The trend toward live streaming makes us go full circle. Once again, you can miss something you wanted to see. Read the whole story
