YouTube on Tuesday hosted its 2021 Brandcast Delivered for advertisers -- an opportunity to share its upcoming original content lineup and new ad offerings. Read the whole story

"Everything we've dreamed of" in terms of innovative marketing formats "is now scaling across streaming platforms," the agency's chief digital investment officer said during … Read the whole story

The online gambling on local TV advertising totaled $154 million in the first quarter of 2021. Read the whole story

Fully 86% of consumers plan to watch live TV at the same or increased rates, 88% plan to watch the same or higher amounts … Read the whole story

In recent years, TV station groups have counted more heavily on retransmission/carriage distribution fees and political advertising for overall revenue growth. Read the whole story

While Kellogg has recently increased investment in streaming and CTV, retailers' transactional and behavioral data has made their media networks increasingly attractive to this … Read the whole story

Jed Myer will oversee media products, while Susan Lauinger will oversee advertiser products for North America. Read the whole story

The campaign was created before the Tokyo Games were postponed last year, but the message of love is more relevant than ever, says P&G's … Read the whole story

This year, video buyers say they will spend 56% of their total video budgets on digital video (desktop, mobile, CTV), significantly surpassing linear TV's … Read the whole story