Rosenberg, who was instrumental in launching the Roku Channel and building its advertising business, and played a leading role in the company's IPO, is … Read the whole story

Roku's access to viewer data via its leading smart-TV operating system gives it an edge in programming and advertising, and it's actively exploring acquisitions … Read the whole story

TikTok's global footprint will now expand to a wide array of TV screens in venues including bars, gyms, hotels, restaurants, and doctor's offices. It … Read the whole story

New data from TV audience measurement service Samba TV gives new meaning to the term going viral when it comes to the reach of … Read the whole story

FuboTV expects to more than double revenue for all of 2021 to between $622 million and $627 million, according to recently released guidance, but … Read the whole story

The portion of U.S. adults who said they are likely to watch advertising for lower streaming fees slipped by three percentage points. Read the whole story

"Spider-Man" with a $668.8 million total to date is now the sixth-highest-grossing U.S. distributed theater movie of all time. Adult-targeted fare, such as "The … Read the whole story

When Christian Juhl was a kid, he actually loved watching ads on TV. As an adult, he came into the world of advertising via … Read the whole story

Nearly half of brand, agency and other executives in a global survey think converged TV measurement and planning will make a major impact on … Read the whole story

Roku's licensing deals with smart TV manufacturers have helped it maintain a lead with their smart TV platforms. The company recently added another partner … Read the whole story