Publicis Media, GlobalWebIndex Partner On Multicultural Data
- by Larissa Faw , March 23, 2018
Publicis Media and GlobalWebIndex (GWI) are partnering to develop a new, custom data set that provides deeper insight into Hispanic audiences than GWI previously offered.
The data can be segmented between linguistic preferences to better understand the complexity and nuances of Spanish-speaking Hispanics and bilingual Hispanics. Further segmentation by state …
