Commentary
Younger Shoppers Stick With Physical Stores, Want Tech To Personalize Experience
- by Chuck Martin , Staff Writer, May 6, 2018
Younger shoppers want future technologies that are functional and help them customize their in-store experiences.
Gen Z shoppers -- those between the ages of 13 and 21 -- want technology that adds real value.
These are among some interesting findings in a global survey of 16,000 Gen Zers by the …
Chuck Martin is Editor of the AI & IoT Daily at MediaPost and writes the daily Connected Thinking column. He is a NY Times Business bestselling author and his latest book is “Digital Transformation 3.0” (The New Business-to-Consumer Connections of The Internet of Things.) He is CEO of Net Future Institute and a frequent keynote speaker internationally. Follow him on Twitter @chuckmartin and contact him at Chuck@MediaPost.com.
