U.S. Pay TV Penetration Drops, Streaming Services Are Up

Total pay TV providers' penetration of U.S. TV homes dropped in second-quarter 2018 from the same period a year ago, according to Nielsen’s Total Audience Report. That's even when including new virtual pay TV providers.

Total multichannel TV distribution services fell from 82.7% in June 2017 to 80.8% of TV …

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