Commentary
Proof That Adland Totally Gets Content Marketing
- by Sean Hargrave , Staff Writer, January 10, 2019
The World Media Group has raised a few questions about marketers and content marketers. Its latest research appears to show a slight disconnect
between advertisers wanting to use content to engage with audiences, but then measuring the success of campaigns through traditional brand metrics.
The Group incorporates many household names …
Sean Hargrave is MediaPost's London Editor. You can reach him at seanhargrave@btinternet.com.
