ARF Creates 'Code Of Conduct' For Consumer Researchers, Utilizes Seal Of Approval For Compliance


At a time when consumer data, analytics and research are coming under increasing scrutiny, the U.S. ad industry is launching a new self-regulatory initiative to ensure its research supply chain complies with some basic ethical principles.

The new "Member Code of Conduct" was conceived by and is being …

4 comments about "ARF Creates 'Code Of Conduct' For Consumer Researchers, Utilizes Seal Of Approval For Compliance".
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  1. Gabe Samuels from Gabe Samuels, Media Consultant, April 2, 2019 at 3:25 p.m.

    Kudos to Scott!
    This is not only timely, if not overdue, it is at the heart of what the ARF is all about. Outstanding!

  2. Tony Jarvis from Olympic Media Consultancy, April 2, 2019 at 5:15 p.m.

    Gabe:  As usual we have different perspectives although we agree that a Code of Conduct focussed on data privacy is long overdue after the Cambridge Analytica debacle.  Your "outstanding" comment reminds me of the Trumper's interpretation of the AG's letter "summarizing" the Mueller Report.  Suggest we wait for the full Report before passing judgment.  Just for starters, "Self-regulatory teeth" is surely an oxymoron? 

  3. Tristan Webster from TVision Insights, April 9, 2019 at 12:21 p.m.

    Great initiative from the ARF!  Critical step in increasing privacy, driving transparency/good research practices.  Full support from me and the team at TVision.  

  4. Gabe Samuels from Gabe Samuels, Media Consultant replied, April 9, 2019 at 12:55 p.m.

    Tony: this time we Totally agree. I was a bit rash in “summarizing”. So I still think it’s a step in the right direction, but I’m anxiously awaiting to see the teeth.

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