ARF Rescinds Cambridge Analytica Award, Says It Acted 'Unethically'

by Joe Mandese , April 16, 2019

The Advertising Research Foundation (ARF) has rescinded a highly regarded foundation award for a controversial audience-targeting campaign it bestowed to Cambridge Analytica in 2017, citing that it acted "unethically."

The announcement -- which was made by ARF President-CEO Scott McDonald during his opening remarks on the second day of the …

advertising, audience targeting, awards, campaigns, digital, research

2 comments about "ARF Rescinds Cambridge Analytica Award, Says It Acted 'Unethically'".

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Douglas Ferguson from College of Charleston, April 16, 2019 at 11:35 a.m.
They might have kept the award had the election swung the other direction.
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Kevin Killion from Stone House Systems, Inc., April 16, 2019 at 12:40 p.m.

Even the left-leaning Politifact points out some similarities between use of Facebook data in both the 2012 Obama campaign and the 2016 Trump campaign:

https://www.politifact.com/truth-o-meter/statements/2018/mar/22/meghan-mccain/comparing-facebook-data-use-obama-cambridge-analyt/