Commentary
AI, Oh Why? Forrester Reports On What Brands Are Doing Wrong
- by Ray Schultz , Columnist, May 22, 2019
If you’re using AI only to drive campaign decisions like email timing, you’re making a mistake.
It means you’re stuck in 2016 and are relying on AI for assistive or operating use, judging by Harnessing AI’s Potential, a Forrester Consulting paper commissioned by Albert.
AI use or marketing has grown …
