Commentary

Commander-in-Tweets? Not So Much: Data Reveals Twitter Wear-Out

by Joe Mandese , May 29, 2019

We may never know the extent to which Twitter helped him get elected and/or maintain a following from his base, but the President of the United States’ Twitter engagement appears to have, well, hit the wall.

Analyses released this morning by “Morning Joe” economic analyst Steven Rattner show the President’s …

digital, engagement, politics, research, social media, twitter

1 comment about "Commander-in-Tweets? Not So Much: Data Reveals Twitter Wear-Out".

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Ed Papazian from Media Dynamics Inc, May 29, 2019 at 10:33 a.m.
One would think that a "genius," as Trump so often claims to be, would take note of such data--even if it comes from "enemies of the country"--- and check it out. TV advertisers often "rest" overly used commercials and substitute new ones from their commercial pools, as opposed to saying the same thing over and over in exactly the same manner. As for wear out, the solution---albeit a partial one----is to either develop a new positioning strategy or to say whatever you wish clearly---but less often.
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