Growing TV Options Give Rise To Six Types Of Viewers
- by Wayne Friedman , June 4, 2019
With TV viewing fractionalizing through different platforms and devices, new research suggests modern TV viewers should now be segmented into six different types.
Horowitz Research says one the largest of these groups is the "5 O'Clock Diners" -- about 35% of U.S. TV viewers -- who watch only through traditional …
