Commentary
Slo-Mo Gen Z: They're Not That Hip To Digital
- by Ray Schultz , Columnist, June 26, 2019
Millennials are as washed up as Baby boomers, judging by the plethora of reports on the cohort coming up behind them: Gen Z. But these studies show that much of what we believe about Gen Z is wrong.
Take the idea that these youngsters, who never used pens and legal …
Ray Schultz is the former editor of DM News, Chief Marketer, Direct, Circulation Management and other marketing titles.
