U.S. Ad-Supported VOD Revenue To Outpace China's By 2023
- by Karlene Lukovitz @KLmarketdaily, June 27, 2019
The U.S. will outstrip China as the world’s largest generator of VOD advertising revenue by 2023, according to a new forecast from Digital TV Research.
With estimated OTT movie and TV content ad revenue of $7.78 billion, China commanded a 36% share of global ad revenue associated with OTT movies …
