Commentary

Survey: Streaming Subscribers Would Pay $33 For Services; 75% Claim No Interest In New Ones

With an already crowded field of streaming platforms, and Disney+, HBO Max, Apple TV+ and an NBCUniversal entry coming, the most obvious questions these days are how much users are willing to pay for such services, and whether they will try the new ones or stick to their tried-and-trues.

There …

1 comment about "Survey: Streaming Subscribers Would Pay $33 For Services; 75% Claim No Interest In New Ones".
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  1. Ed Papazian from Media Dynamics Inc, September 17, 2019 at 2:16 p.m.

    As you said, Karlne, this kind of survey is best reviewed with several grains of salt in hand---perhaps a cupfull is more like it. Many of these surveys have consumers, who know nothing about the TV content business, being willing to pay $2-3 per month per wanted channel. What nonsense? They will wind up paying many times that  for the broadcast TV networks and/or their stations as well as many of the top tier cable channels--and they will just have to like it. The same goes for SVOD. At the end of the a-la-carte push your average consumer will wind up getting much less than now but pay far more.

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About the Author

Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.

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