Gen Z, Millennials Have Higher Tolerance For TV Ads, Study Finds
- by Wayne Friedman , October 2, 2019
Contrary to some common perceptions about advertising, a Deloitte study says younger TV viewers actually have a higher tolerance for advertising -- especially for streaming services.
In a study of 2,000 U.S. consumers who were asked about traditional TV-video content viewing, Generation Z and Millennials were found to have a …
