January 25, 2023
IPG Launches Data-Based Media Activation Unit 'Kinesso,' Taps Kumar To Run It
- by Joe Mandese @mp_joemandese, October 7, 2019
A year after its $2.3 billion bet to acquire Big Data company Acxiom, Interpublic this morning announced a new unit designed to create “applications that help marketers amplify the impact of traditional and addressable media through the better use of data.”
The new unit, dubbed Kinesso, will be headed by …
