Nielsen Splits: Keeps 'Media,' Spins 'Connect' Into Separate Company

Nielsen Holdings is splitting into two companies -- one focused on marketing services and the other focused on media.

Nielsen says that as two publicly traded companies, it will allow each business to grow faster and more efficiently.

Nielsen Global Connect -- its marketing services unit -- will become a …

management, marketing, media, media measurement, research, revenue, television

2 comments about "Nielsen Splits: Keeps 'Media,' Spins 'Connect' Into Separate Company".

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Frank Anthony from Self, November 7, 2019 at 10:04 p.m.
They should have done this years ago. As a former employee, working their while they were trying to connect their buy side to the ratings side as a nightmare.
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Frank Anthony from Self, November 7, 2019 at 10:05 p.m.

there