Streaming Services Amp Up National TV Ad Spending
- by Wayne Friedman , November 12, 2019
Walt Disney’s Disney+ has amped up its marketing spend over the last month in preparation for its launch on Tuesday -- spending $20.4 million on national/regional TV. And new competitor Apple TV+ isn’t slowing either.
Over the last two months (Sept. 1 through Nov. 10) Apple TV+ has spent $47.7 …
