VAB: TV Sports Viewing 'Preferred' To In-Stadium, Arena

Touting higher results for home TV sports viewing versus live, in-stadium/arena viewing, video advertising association VAB says 72% of sports fans “prefer” sports viewing at home. which compares favorably to in-stadium/arena viewing at 19% and out-of-home locations at 8%.

Advertising with TV sports viewing also has better results than advertising associated …

2 comments about "VAB: TV Sports Viewing 'Preferred' To In-Stadium, Arena".
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  1. Ed Papazian from Media Dynamics Inc, January 29, 2020 at 6:31 p.m.

    The advertising "metrics" part of this study, Wayne, are rather vague and very impressionistic. I would be more impressed if they took a sample of brands that advertise on TV sports as well as at the stadiums and showed specific results per visit and per telecast viewing.

  2. Scott Maxworthy from Ultimate Edge Communications, January 30, 2020 at 2:01 a.m.

    There is no doubt the at-home TV sports experience is getting better every year as technology and production quality improves (multi-camera 4K > 8K resolution, hi-fidelity sound etc) but smarter stadium owners are also upping the customer experience anti - bringing fans and their teams closer together.  The TV experience no matter how good it gets will never match the raw energy and emotion of a large crowd at a thrilling sports spectacle or concert.  The FOMO gets only stronger as scarcity increases.    

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