GroupM: Canada's Ad Growth Decelerating, Coronavirus A 'Wildcard'
- by Joe Mandese @mp_joemandese, March 2, 2020
The expansion of Canada’s ad economy has begun a deceleration that will last through 2022, according to just-released estimates from GroupM’s Business Intelligence unit.
“Canada’s advertising forecast aligns with global trend of deceleration,” GroupM Business Intelligence Global President Brian Wieser writes in the report, noting that the major media (internet, …
