January 25, 2023
Mindshare Detects Signs Of Pandemic Wear-Out: Less Brand Awareness, Time With Media
- by Joe Mandese @mp_joemandese, April 14, 2020
After weeks of increasing consumer awareness of brands playing a role in addressing the pandemic, American awareness of COVID-19-related marketing may have peaked, according to the latest in an ongoing series of weekly tracking studies conducted by Mindshare's U.S. Consumer Insights team.
For the first time since it began asking …
