Ad Market Plummets 35% In April, Second Consecutive Month Of Faltering Demand
- by Joe Mandese @mp_joemandese, May 21, 2020
Ad demand fell 35% year-over-year in April, marking its lowest point since MediaPost and Standard Media Index began benchmarking the U.S. ad marketplace in 2012.
Sequentially, total value of the U.S. Ad Market Tracker -- an index representing total volume of advertising buys made in the U.S. -- fell 30% …
Ouch!