Commentary
Industrial Strength Cutbacks: Manufacturers Slash Marketing Budgets
- by Ray Schultz , Columnist, June 15, 2020
Industrial marketers are working with reduced marketing budgets as businesses re-open following the pandemic shutdowns, according to a new study from IEEE GlobalSpec.
Of the firms polled, 44% have decreased their marketing allocations to date, and 14% expect to do so.
In addition, 39% have postponed some of their marketing …
