Commentary

Despite Ecommerce Gains, Pandemic Not So Kind To D2C Brands


BarkBox. The Farmer’s Dog. Ollie. Jinx. Ask anyone who’s spent time quarantining with a dog, and they’re likely to tell you they’ve seen stepped-up competition in D2C pet supplies.

Certainly, it’s no surprise that consumers are buying more pet products online. Because of COVID-19, they’re buying more of everything online. …

1 comment about "Despite Ecommerce Gains, Pandemic Not So Kind To D2C Brands".
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  1. Natalie Pantaleo from Independent Contractor, July 8, 2020 at 11:41 a.m.

    My client, REVMO, Inc. (formerly Lifebrands Marketplace Inc.) specializing in digital marketing and Amazon expertise attests to the uptick in pet products sales. Jacob Cooley, REVMO president and co-founder, says YTD sales from January to June are up a whopping 303% for his client, Hands On [pet grooming] Gloves. Additionally, session traffic has increased 213% and the company's YOY conversion rate up 4 points!

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About the Author

Sarah Mahoney is a staff writer for MediaPost. She covers retail, fashion, beauty and apparel, as well as D2C brands and women’s political issues. You can reach Sarah at sarah@mediapost.com.

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