Nielsen Finally Receives Accreditation For Demo Data In Many Local Markets, Sort Of

More than four years after Nielsen lost accreditation for the demographic audience data for most of its local TV market services, it has once again been accredited by industry ratings watchdog the Media Rating Council. Sort of.

Nielsen and the MRC this morning announced that both Nielsen's local people ...

2 comments about "Nielsen Finally Receives Accreditation For Demo Data In Many Local Markets, Sort Of".
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  1. Ed Papazian from Media Dynamics Inc, June 23, 2020 at 10:28 a.m.

    Joe, since nobody with a hint of media savvy buys TV time based on set usage ratings, this is not exactly a great victory for Nielsen as its viewer projections, based on some sort of simulation and ascription process, didn't pass muster.

  2. Tony Jarvis from Olympic Media Consultancy, June 23, 2020 at 6 p.m.

    Exactly!  Sadly,  TV measurement in the US remains in the dark ages. Perhaps "we" should invite BARB in the UK to take over?  Joint Industry Committess - JICs that manage audience measurement across most major media platforms in many countries around the World while also admittedly frustrating work much better, produce higher quality data and cost less than the misguided US approach.  Nielsen actually earns some of the JIC contracts but to the specifications required.   I hear antitrust concerns in establishing JICs in the US?  Tosh!  Never was a real issue. Just fake news as confirmed at an ARF Conference on the subject many years ago.
    Opportunity for CIMM in collaboration with ANA, NAB and 4As??

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