Baseball Linear TV Viewing Down On First Weekend, July Sees Higher Sports Streaming: Roku
- by Wayne Friedman , July 29, 2020
Through the first four days of Major League baseball's return, Roku says only 30% of TV households that watched Major League Baseball on linear TV in 2019 tuned in to linear TV baseball this past weekend.
The analysis is for the weekend of July 23 - July 26, 2020 versus …
OK, so which source do you believe---Nielsen, which measures all homes or ROKU with a much smaller and less representative samplling base?"Balancing" the findings by age, sex, etc. isn't necessarily going to account for this difference.